Generic Vascepa Launched Today! “Keep Creating Our Market!”

anonymous

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London, 5 November, 2020 – Hikma Pharmaceuticals PLC (Hikma), the multinational pharmaceutical company, has launched Icosapent Ethyl Capsules, 1gm, in the US through its US affiliate, Hikma Pharmaceuticals USA Inc.

Following an earlier than expected favorable court ruling, Hikma has accelerated the launch of its Icosapent Ethyl Capsules in order to quickly provide patients with access to this important medicine. Initially, Hikma will be releasing limited quantities to ensure a consistent supply for customers. The Company is working to scale up manufacturing and increase availability as soon as possible.

“Hikma’s launch of this important medicine for US patients and healthcare providers once again underscores our ability to put better health, within reach, every day for millions of people who rely on our medicines," said Brian Hoffmann, President of Hikma Generics. "Today's launch demonstrates Hikma's ability to successfully challenge patents and launch complex products, bringing greater value to our customers and patients."

Hikma’s FDA-approved Icosapent Ethyl Capsule product is indicated for the following indication: as an adjunct to diet to reduce triglyceride levels in adult patients with severe (≥500 mg/dL) hypertriglyceridemia. Hikma’s product is not approved for any other indication for the reference listed drug VASCEPA®.
 






London, 5 November, 2020 – Hikma Pharmaceuticals PLC (Hikma), the multinational pharmaceutical company, has launched Icosapent Ethyl Capsules, 1gm, in the US through its US affiliate, Hikma Pharmaceuticals USA Inc.

Following an earlier than expected favorable court ruling, Hikma has accelerated the launch of its Icosapent Ethyl Capsules in order to quickly provide patients with access to this important medicine. Initially, Hikma will be releasing limited quantities to ensure a consistent supply for customers. The Company is working to scale up manufacturing and increase availability as soon as possible.

“Hikma’s launch of this important medicine for US patients and healthcare providers once again underscores our ability to put better health, within reach, every day for millions of people who rely on our medicines," said Brian Hoffmann, President of Hikma Generics. "Today's launch demonstrates Hikma's ability to successfully challenge patents and launch complex products, bringing greater value to our customers and patients."

Hikma’s FDA-approved Icosapent Ethyl Capsule product is indicated for the following indication: as an adjunct to diet to reduce triglyceride levels in adult patients with severe (≥500 mg/dL) hypertriglyceridemia. Hikma’s product is not approved for any other indication for the reference listed drug VASCEPA®.
 












Generics is priced 8.9% lower than Vascepa and only has a TG lowering indication.

Amarin is expanding in Europe and China. They need the US sales force for now. If anything Amarin will launch their own generic..
 


















“A Vascepa generic will be very hard to launch.”.-Amarin leadership.

What a fucking load of shit. Pharmacists will be switching to generic so fast your head will spin. Nobody cares about its limited label. Fuck this.
 






No! You need to get into all your pharmacies, IMMEDIATELY, talk to all the pharmacists and techs, quiz them on the differences between vascepa, generic and supplements, tell them about covermymeds and do the same with all your providers!!! Our customers will be outraged that there is a generic available! Get their commitment to double down on prior auths and tier exceptions, to hire more staff if they need to!
 






“A Vascepa generic will be very hard to launch.”.-Amarin leadership.

What a fucking load of shit. Pharmacists will be switching to generic so fast your head will spin. Nobody cares about its limited label. Fuck this.

If you received a Kickback Bonus for Switching to Generics, what would you do?
 












No! You need to get into all your pharmacies, IMMEDIATELY, talk to all the pharmacists and techs, quiz them on the differences between vascepa, generic and supplements, tell them about covermymeds and do the same with all your providers!!! Our customers will be outraged that there is a generic available! Get their commitment to double down on prior auths and tier exceptions, to hire more staff if they need to!

Your naivety exposed
 






Your naivety exposed
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No! You need to get into all your pharmacies, IMMEDIATELY, talk to all the pharmacists and techs, quiz them on the differences between vascepa, generic and supplements, tell them about covermymeds and do the same with all your providers!!! Our customers will be outraged that there is a generic available! Get their commitment to double down on prior auths and tier exceptions, to hire more staff if they need to!

I agree completely. I've had success at growing my Vascepa NRX's by 48235193476% since September of 2018. My doctors have all hired a vascepa champion to ensure that all the PA's and TE's go through without any issues. It's a full time job, we are aiding the economy here!! One doctor even said, "If it wasn't for Vascepa I just don't know what I'd do with my life". This kind of impact feels so rewarding. Have that uncomfortable conversation! Tell them they have to hire a vascepa champion immediately. You'll be glad you did.
 












This drug is so damn expensive for the Med D patients who could actually benefit from it. A generic will be good for patients.

Yep! And even if it's only a few dollars cheaper at WAC price, it will have better formulary status than branded vascepa. The FDA/Managed care organizations won't block switches based on the generic only having the Marine indication either because the "obviousness" patent will be considered scientifically generalizable.
 






Was told by a big group of doctors today to stop wasting their time since its now generic, stop the nonsense, thats what companies do when they go generic. Even after a good lunch that is rude!
 












“A Vascepa generic will be very hard to launch.”.-Amarin leadership.

What a fucking load of shit. Pharmacists will be switching to generic so fast your head will spin. Nobody cares about its limited label. Fuck this.

Insurance companies will step-edit this to death. Generic first- then brand- or pay the spread. We are working for the competition. Keep an eye out for marketshare. Erosion may be way faster than mgt. thinks.
 






Insurance companies will step-edit this to death. Generic first- then brand- or pay the spread. We are working for the competition. Keep an eye out for marketshare. Erosion may be way faster than mgt. thinks.

Really? 7000 scripts 1st week and look where we are at. Every sales call we make is a potential script for Generics. And JT cashed out last night.
 






Insurance companies will step-edit this to death. Generic first- then brand- or pay the spread. We are working for the competition. Keep an eye out for marketshare. Erosion may be way faster than mgt. thinks.
All well said, but when it comes to amarin the idea that "management thinks," is hanging on to too much hope/idealism.