I went from pharma to home health (almost identical customer base as hospice), and be prepared for a lot of changes. It is a highly competitive field, and you have to think of creative ways to set yourself apart. It is also a highly unregulated industry, marketing-wise. Some of your competitors will be underhanded and will even go so far as to paying off referral sources and directly marketing to patients in hospitals or SNFs. Taking the high road will go far with your ethical referral sources and you'll sleep better at night.
First, most home health/hospice companies are small and low tech. You may get a laptop, you may not. You will most likely get paid mileage and not with a car allowance. Get a cheap, fuel-efficient car if you don't have one already, so you can actually pocket some of your mileage reimbursement. I leased myself a bare-bones Honda Civic and I manage to get back the lease payment as well as gas expenses with a little to spare.
Working in pharma tends to narrow your view, as you're only calling on physicians. You will be calling on a much wider variety of customers...physicians, surgeons, hospital case managers, social services directors, assisted living directors. Every one of those customers takes a different approach, and decision makers are frequently people you wouldn't think to spend much time on in pharma...medical assistants, receptionists and nurses come to mind.
Networking is a big part of this. Try to find senior advocacy groups in your area and attend their meetings. Your clinicians are frequently working at multiple facilities and locations. Find out where they are and use them to get access to hard-to-reach referral sources.
Finally, this is a much more team-oriented effort than you may be used to. A good branch manager will make your job a breeze, a difficult one will result in non-admissions. broken promises and pissed-off customers. Treat your clinicians well and turn them into your little marketing minions. They are your eyes in the trenches and can prove very useful if you can show them how to look for opportunities.
Overall, I find it much more interesting and fulfilling than pharma. No more box-checking, no more being a glorified caterer. I have full control over my numbers and I actually have contact with the patients I'm helping.