- cafead Nov 12, 2016 at 06:58: PM
From CP's front page news today, an article from Medical Marketing and Media:
Pharma pushes to share off-label info with payers at FDA hearing
This week, the FDA held a two day public meeting to gather information about off-label information use in pharma marketing. This comes on the heels of several lawsuits regarding off-label marketing, in which decisions were in favor of pharma companies.
The FDA is expected to offer updated guidance on the use of off-label information in pharma marketing following this meeting.
Pharma pushes to share off-label info with payers at FDA hearing
This week, the FDA held a two day public meeting to gather information about off-label information use in pharma marketing. This comes on the heels of several lawsuits regarding off-label marketing, in which decisions were in favor of pharma companies.
The FDA is expected to offer updated guidance on the use of off-label information in pharma marketing following this meeting.