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Fierce Pharma's top 2020 marketing stories pack pandemic punch to digital, reputation...

cafead

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Staff member
  • cafead   Dec 23, 2020 at 11:02: AM
via The top pharma marketing articles in 2020 reflect the mix of news that epitomized the year of the pandemic.

Take the most-read story, for instance. It was about a familiar theme—drug pricing—but through the COVID-19 lens, as Gilead Sciences' first-to-market treatment remdesivir got a going-over by cost-effectiveness watchdogs.

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