Respectfully you guys couldn't be more wrong. Why do you think Quest Diagnostics (one of the largest blood/urine lab companies has switched to fee-for-service)? Not because they had to, but because it makes good business sense when it's done correctly!
Do you know what the cardiac monitoring reimbursement rates are for physicians? As bad as you think things are for the Cardiac monitoring industry, you need to understand and see things from the physician side. No one's trying to get rich on providing these services, but at least understand the flip side of this coin...
In my region, a physician gets $26.03 for all the hassle of using a 30-day Telemetry monitor. And when I say hassle, I'm being realistic; daily faxes, potential 24/7/365 physician phone calls, patient enrollment, any arising patient issues, reading a lengthy report, filing the needed parts of the report. And mind you we are talking about medicare rates... so if the patient is without a medicare advantage plan and it's 80/20, they can only really count on $20.83. Oh but wait, because they have to pay a third party biller the industry average 5%, really it's $19.78. Oh but wait, if the patient uses a credit card there goes another 2-3% for a merchant processing fee... so now $19.36. I won't start calculating all the staff time and their hourly rate or how much the physician had to pay for each one of those after hours answering service calls they got from your monitoring center (normally close to $1/call).
And if they're a medicaid patient, it's even less than that. Obviously it's not worth it. Physicians will (and are) sending these patients to the nearest hospitals outpatient center just to be rid of all these headaches for something an EKG pays 150-250% more on. Or I've seen cardiologists doing their own holter monitors and just leaving them on 48-72hr and utilize your services as little as possible.
CMS Rates:
Holter - prof $26.26, hook up $24.79
Event - prof $24.94, hook up $8.63
Telemtry - prof $26.03
After you see this problem, then understand that your fate is tied to your physicians. Why do you think Ultrasound is so busy in all these offices? Because they give a little up to get a little.
Why do you think Quest Lab (one of the largest blood/urine national lab companies) has gone to the fee-for-service model? And then out of no where their business is up 300%. You might make less per service, but when your volume explodes then you'll see this industry start to turn around financially. You guys can't keep trying to push the same sales pitch and the same model from 20-30 years ago...