Fact: the trajectory for Ilumya was set 9 months ago

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Whomever is in charge of Sun’s LinkedIn please walk away from the computer!! 98% of content is irrelevant and looks cheap.
Is Sun now promoting some energy drink? Did anyone see that post with the actor? This company is known to be a joke in the US market and this does not help.
I do believe ilumya is a good drug but window of opportunity was missed by miles due to the wrong people in charge of Hub, FRMs, etc etc. TMs can only do so much. Once HCP confidence is gone it’s gone and Skyrizi can be obtained much easier and faster. occasional cold sore or jock itch isn’t going to persuade docs to use Ilumya let’s get real. SPPs get it easier it’s just a win for everyone to use competitors drug.
 












anonymous said:
I've never seen a bunch of non-sequiturs strung together like they were in this mess of a promo.
Click to expand...

I didn’t view the full 5 minutes of the video, bc I’ll never get that time back in my life.
But I’ll trust this is from Sun, and just say ‘typical’ ... let’s go ultra low-budget, lift content off the Net, and put our name on it.

Cheaping out for sure, but’s the overall strategy, right ?
 






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