Eliquis Business Reviews with Regional Manager

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The 2 in my district deserve it. All three TBM's are STBM's. Two of which have a combined territory. One territory has 2 STBM's. Go figure. They are supposed to be better and are paid more. They don't have a clue about the "elephant in the room" or "business acumen", as they often use as buzz words. Cut them and save.
 












Eliquis, Pradaxa and Xarelto are ALL a tough sell as the medical community has more practical choices.
Forget what you are being trained to SAY and realize that even the busiest Doctors know what is best for their patients (medically, economically etc). Too many of you career field reps don't get the economic side of the equation as you are simply not trained, or interested in learning THE MARKET in which you (ahem) work.
 




KnowYourBusiness said:
Eliquis, Pradaxa and Xarelto are ALL a tough sell as the medical community has more practical choices.
Forget what you are being trained to SAY and realize that even the busiest Doctors know what is best for their patients (medically, economically etc). Too many of you career field reps don't get the economic side of the equation as you are simply not trained, or interested in learning THE MARKET in which you (ahem) work.
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Goooooolly Sgt. Carter, you mean warfarin ain't dead?!
 








Anonymous said:
Goooooolly Sgt. Carter, you mean warfarin ain't dead?!
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Wow. That is an arrogant approach. Warfarin has saved millions of lives and the new OACs have not been proven (medically or economically).

There's some small thinking going on here. Lemme guess...you were a ClosetQueerFratBoy or a ClotSuckinCheerleader, huh?
 








KnowYourBusiness said:
Eliquis, Pradaxa and Xarelto are ALL a tough sell as the medical community has more practical choices.
Forget what you are being trained to SAY and realize that even the busiest Doctors know what is best for their patients (medically, economically etc). Too many of you career field reps don't get the economic side of the equation as you are simply not trained, or interested in learning THE MARKET in which you (ahem) work.
Click to expand...

Solid post. This is the challenge that we face in many therapeutic categories.

Big pharma believes that their sales reps need to have strong clinical acumen. That's a good start. The reps need training on their customers in terms of how they make decisions both clinically and economically. The business of practicing medicine operates on thinning margins.
 




The previous post is right on with the lack of knowledge by BMS management in the business of Medicine. I went through several of these inquisitions, as we called them, with the RBD and Managers sitting at the table tearing apart anything the reps said. Not, on one occasion, did the RBD or Managers offer any productive advice or try to offer any support. This was just an exercise by those people to look "impotent". What a joke for a "leadership team". I spent 42 years in business and in all those years never encountered such a pathetic group outside BMS. I retired several years ago, it is interesting to watch them screw up another product launch. I think maybe it is time to clean house from the top down!
 








Does anyone know that if you have to undergo one of these and an opening in the diabetes side, are you prevented from applying? Serious responses only. This is not a fun thing to get put through.
 








Anonymous said:
Solid post. This is the challenge that we face in many therapeutic categories.

Big pharma believes that their sales reps need to have strong clinical acumen. That's a good start. The reps need training on their customers in terms of how they make decisions both clinically and economically. The business of practicing medicine operates on thinning margins.
Click to expand...

RBDs, DBMs and reps at BMS know nothing about business.
 




















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