Since the launch of Dutoprol in February, there are less than 100 scripts nationwide...that being said, do you think that AZ will end the contract earlier than expected?
Dutoprol
- Thread starter Anonymous
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With AZ's CEO getting the boot, look for all of their contract work to come to an early end. David Brennan was the main catalyst behind the contracts and the remaining management has never been sold. I would guess they will end their relationship with all Publicis contracts within the next 90 days.
CYA...however, when I last rode with my manager a week ago he said he thinks the contract will extend AND they have another training class in DE right now?!?!?! Please tell me it isn't so. 
There is no way that Brennan is behind contract success. The whole industry is going this way. It is the best place to be. I would never go back to a pharma company with all of the downsizing etc. We are a cheaper way for companies to make money and it is going to be this way for a long time.
AZ will do to us just what they did to PDI a few years back and eliminate all contracts.
You will be eliminated if you don't start selling something. I heard that no one is selling Dutoprol and Vimovo is not better. Stop making excuses and do what you are paid to do, educate your customers on the features and benefits of the products. That is if you can get in to see them?
Typical response from someone who can't sell anything and would be better off pouring coffee at the local Starbucks. You get what you pay for I guess.
very true. EVERY drug that has ever been approved by the FDA has a market to sell to. Only confident sales people understand this simple concept.
Dutoprol isn't a dog, but it's a small niche.
1) very few docs use beta blockers first line FOR hypertension. Toprol XL was awesome and kicked A55, but not for BP reasons. Most docs will start on ace or arb...then ace/hct or arb/hct combo. Since patient is already getting hct with other BP med dutoprol is at a disadvantage.
2) the pricing structure is really cool and innovative. However, docs are trained (like dogs really) to think tiered coverage. They are also path of least resistance these days, so the first call they get they switch regardless of the reason and probably won't attempt again.
2b) pharmacy calls really are key. They have to know to run as cash and not through patient insurance (trained like dogs as well). But how many times have you gone to the pharmacy and actually seen the same pharmacist on subsequent calls?
3) the targets are wrong. We are primarily a vimovo sales force, but also selling dutoprol to those vimovo targets. I have quite a few vimovo P1 targets that also require dutoprol call, but the doc has only written 3 bb combos in past 3 months!!
This is a tallest midget wins scenario. Find the handful of docs that can write, convince them to write...and bleed them dry. Also, cya with all the other targets.
Yep, as I told the lady I interviewed with last week, this gig is a hustle game and I could have blown both of these drugs out for them because I have a lot of big writers around here that would write them for me. And I know how to point out the right patient to the doc and create value for the drug. But, of course I don't hear anything back, as I am approaching 60, and that seems to be an absolute barrier in pharma now.
I have lots of docs who would have blown both of these drugs up in my large market, but I couldn't remember the scripts word-for-word in training so I was fired. Thank you Publicis, you saved my career!
You can teach a rep the products,but you can't teach them how to sell. You are born with that ability.Natural sales people can sell ice in the North Pole,but canned presentations is not what they are about,they are creative people that know how to reach individuals in a natural,non-threatening way. Canned presentations sound as contrived as they are. AZ management is laughable,that in 2012,they see this as the true,effective way to evaluate their sales people.What a joke.
Soooo, over 70% of the sales force doesn't have one Rx from their top 10 and AZ can't figure out why...(since we're calling on them every week). Really?
AZ, your more retarded than I thought. And no....it's not because we suck at sales. Timing of this drug sucks!!!
AZ, your more retarded than I thought. And no....it's not because we suck at sales. Timing of this drug sucks!!!
Make sure you don't miss your metrics with this distraction activity. We'll see zero dollars for dutoprol. Don't screw yourself out of the (measly) metrics bonus as well. Calling on 20 (soon to be 30?) focus targets weekly can screw up your routing causing you to miss docs.
I am not on this contract but is this post true? 70% of the salesforce does not have one script? That means there is something is way wrong and it doesn't mean 70% of the saleforce can't sell! Something wrong with the concept.