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Dulera in Canada Zenhale

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A "controller" medication in a BLUE inhaler....WTF? Don't they know that most people know their controller from their reliever medication based on color..blue and orange, blue and red. Blue has always been a reliever. Of all the colors in the world, why choose blue?

I sur ewould like to hear the explanation for that decision!
 




Anonymous said:
A "controller" medication in a BLUE inhaler....WTF? Don't they know that most people know their controller from their reliever medication based on color..blue and orange, blue and red. Blue has always been a reliever. Of all the colors in the world, why choose blue?

I sur ewould like to hear the explanation for that decision!
Click to expand...

Blue is the Merck's corporate color. You are right. They should put that aside and color code the product patients are used to.
 




Here's what I can share with you from the launch here in the States:

After being launched in the US, the American doctors were given the chance to ignore this trashy me-too product. The smart ones have done just that.

Once it's launched in Canada, those doctors will also ignore this trashy me-too product.
 




Anonymous said:
Here's what I can share with you from the launch here in the States:

After being launched in the US, the American doctors were given the chance to ignore this trashy me-too product. The smart ones have done just that.

Once it's launched in Canada, those doctors will also ignore this trashy me-too product.
Click to expand...

It probably will become a back-up/option in their choice. Not first choice but Merck may decide to grab a little market share is better than nothing. We have the example of Maxalt. A share in the migraine market is better than none at all. Set your expectation lower. It indirectly contribute to your paycheck. You are spoiled by working for a Big Pharma and expect breakthrough pioneering products to sell. Many other reps sell very ancient and dubious products for a living.
 












Anonymous said:
A "controller" medication in a BLUE inhaler....WTF? Don't they know that most people know their controller from their reliever medication based on color..blue and orange, blue and red. Blue has always been a reliever. Of all the colors in the world, why choose blue?

I sur ewould like to hear the explanation for that decision!
Click to expand...

Are you an idiot? Please show me one other reliever that is BLUE. Zero. I would have listened to you if you bitched because it is the color of deoxygenated blood. But there is not one Blue reliever MDI in the US, you dumb fuckwit.

If this is what you are blaming your shit marketshare on, you might be the stupidest person in the company, if not the industry, if not the planet.
 




Anonymous said:
Are you an idiot? Please show me one other reliever that is BLUE. Zero. I would have listened to you if you bitched because it is the color of deoxygenated blood. But there is not one Blue reliever MDI in the US, you dumb fuckwit.

If this is what you are blaming your shit marketshare on, you might be the stupidest person in the company, if not the industry, if not the planet.
Click to expand...





Ventolin is BLUE!!!
 




If you feel like Merck should give you a breakthrough product only to sell, then go elsewhere. A good sales rep can squeeze a good share out of a mediocre product in a crowded market. An inept one cannot. Thai was why I loved to sell Pepcid years ago with Tagamet and Zantac as the leaders.
 








i was given a sample of zenhale...my asthma is out of control right now i tend to do well with flovent 250 and ventlin...but this time it just didnt work...so then my dr tried ventlin zenhale and singular...its working great! sadly zenhale isnt covered so i cannot afford it at 101$ bucks a month, to bad its great! and for me none of the side effects
 








In the US, it's the third entrant in the market. Most people don't even know what Asmanex is so there isn't anyone that has any experience with the mometasone (they all know about Nasonex, tho). Most docs don't prescribe LABA as a monotherapy agent so there isn't any experience with the foradil component. Most states are allowing the 6 months for a new drug with medicaid, then they are off with a PA required.
 




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