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Why would Heron laugh? If Pacira loses to a generic manufacturer, Heron will also become overpriced and will also lose sales. Heron’s product only exists today because of its lower price. If you price it at parity with EXPAREL, no Zynrelef would ever be sold. But if a $100/patient liposomal bupivacaine hits the market, both branded products will become extinct… and their respective sales forces.
