Dempsey























































Is Bob still here? No idea. He was the face of the franchise with engagement and energy. The Genentech crew came in and put the “original OBU faces” in timeout. Dempsey, Hunter, Vic, and Michelle???? Very few medical are left either??? Abandon ship!
 






Is Bob still here? No idea. He was the face of the franchise with engagement and energy. The Genentech crew came in and put the “original OBU faces” in timeout. Dempsey, Hunter, Vic, and Michelle???? Very few medical are left either??? Abandon ship!

You mean the crew that spent ridiculous money on the marketing campaign, gave Xiidra away for free and failed to lock down any managed care plans? Rock steady crew it was!
 












You mean the crew that spent ridiculous money on the marketing campaign, gave Xiidra away for free and failed to lock down any managed care plans? Rock steady crew it was!

You’re wrong, Allergan was extremely happy with eyelove. We grew the market and they got the script. Brilliant marketing team, with zero knowledge of how to launch in eyecare. They should be marketing tampons not eyedrops. That launch was all about personal agendas and fooling dumb and dumber that the successful Xiidra launch was due to them.
 






You’re wrong, Allergan was extremely happy with eyelove. We grew the market and they got the script. Brilliant marketing team, with zero knowledge of how to launch in eyecare. They should be marketing tampons not eyedrops. That launch was all about personal agendas and fooling dumb and dumber that the successful Xiidra launch was due to them.
A prime example of how throwing money does not work....understand your business. Get a pipeline !
Great business examples of what not to do