Dear MS,

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anonymous

Guest
This is the most original commercial to date. Instead of patients holding up 2 fingers, I would have liked to seen physicians holding up 2 fingers. This commercial should have been worded from the physicians’ point of view on treating MS. "Dear MS, you will not control my patients' lives." The biggest misconception in pharma advertising is the belief that patients have a voice in regard to which medicine they are being prescribed. Physicians prescribe medicines, not patients. Physicians love what they do. A majority of the "good" ones think about practicing medicine day and night. Physicians also watch T.V.
 






You must not be on the MS team. MS patients have a big say on what they are prescribed. Physicians lay out the options and more times than not the patient decides. This leads to better adherence rates....
 






MS physicians tend to sell the treatment to which reimbursement is the best OR whomever’s Speaker Bureau they’re on. MS is as crooked a disease state as there is in this country! Shameful -especially at the institutional level.
 












anonymous said:
You must not be on the MS team. MS patients have a big say on what they are prescribed. Physicians lay out the options and more times than not the patient decides. This leads to better adherence rates....
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Said like one of clueless MS marketers who believes their own dribble. The patients “decide” from the options presented with physician bias.
 




































No ones sold for over a year!!! Starting with the bs unknown pioneers geographies then the rest of the company followed right after so everyone focused on their resumes and interviewing skills. The smart ones used it to interview and get jobs outside.

The Co will say it’s COVID and start gaslighting you with that excuse as to why sales are so shitty. Bottom line. No one is selling. No one is taking care of the customers and patients. Oh wait. Yeah they are. But they’re your competitors. Brilliant move.
 






I’m in the MS Franchise and moving away from IC was the right thing to do for patients. Personally the next step would be doing away with CRM’s. TAM’s should have the added responsibilities and CRM’s essentially are not needed. TAM’s are the backbone of the company and all these added positions are really useless.
 






anonymous said:
I’m in the MS Franchise and moving away from IC was the right thing to do for patients. Personally the next step would be doing away with CRM’s. TAM’s should have the added responsibilities and CRM’s essentially are not needed. TAM’s are the backbone of the company and all these added positions are really useless.
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Yes - getting away from motivating people to work and making everyone “equal” always works out great.
 






anonymous said:
I’m in the MS Franchise and moving away from IC was the right thing to do for patients. Personally the next step would be doing away with CRM’s. TAM’s should have the added responsibilities and CRM’s essentially are not needed. TAM’s are the backbone of the company and all these added positions are really useless.
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Watch out! Every socialist country started with this type of seemingly harmless mentality. The next thing you know, all talented, capable and driven people will migrate outward. In fact, we are ahead of this social movement since we have already kicked them out. It is frightening that it is happening in front of our eyes.
 






anonymous said:
I’m in the MS Franchise and moving away from IC was the right thing to do for patients. Personally the next step would be doing away with CRM’s. TAM’s should have the added responsibilities and CRM’s essentially are not needed. TAM’s are the backbone of the company and all these added positions are really useless.
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Agree but this is only true if you have the right TAMs. Next MS reorg should have interviews. Many placed don’t have the right mindset.
 






anonymous said:
Agree but this is only true if you have the right TAMs. Next MS reorg should have interviews. Many placed don’t have the right mindset.
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Please explain what the “right mindset” is.

As a reminder, the MS TAMs that came from outside companies were the creme of the crop. As a result, Ocrevus was the most successful launch in industry history. They launched Ocrevus without really paying attention to Marketing and other internal groups. They used their relationships and expertise to make it happen, while internal people claimed credit. They were a tenured group of highly successful people that Genentech was lucky to get. I laugh when you say this group should have to interview like the slackers that were here for years without doing anything.
 






anonymous said:
Please explain what the “right mindset” is.

As a reminder, the MS TAMs that came from outside companies were the creme of the crop. As a result, Ocrevus was the most successful launch in industry history. They launched Ocrevus without really paying attention to Marketing and other internal groups. They used their relationships and expertise to make it happen, while internal people claimed credit. They were a tenured group of highly successful people that Genentech was lucky to get. I laugh when you say this group should have to interview like the slackers that were here for years without doing anything.
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Monkeys could have launched Ocrevus.
 






anonymous said:
Please explain what the “right mindset” is.

As a reminder, the MS TAMs that came from outside companies were the creme of the crop. As a result, Ocrevus was the most successful launch in industry history. They launched Ocrevus without really paying attention to Marketing and other internal groups. They used their relationships and expertise to make it happen, while internal people claimed credit. They were a tenured group of highly successful people that Genentech was lucky to get. I laugh when you say this group should have to interview like the slackers that were here for years without doing anything.
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A typical “me, me, me, I,I, I” response from the elite.
 






anonymous said:
Monkeys could have launched Ocrevus.
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Sure thing skippy...

A MS Market with 15 competitors..yeah it was easy. I wonder how well the brown noser legacy types could survive with actual competition? Clueless about how to actually work and be successful in this industry. It’s easy when you gave one drug that treats cancer, and no competitors. Wake up and just say thank you to the MS Franchise that saved your jobs.
 






anonymous said:
Sure thing skippy...

A MS Market with 15 competitors..yeah it was easy. I wonder how well the brown noser legacy types could survive with actual competition? Clueless about how to actually work and be successful in this industry. It’s easy when you gave one drug that treats cancer, and no competitors. Wake up and just say thank you to the MS Franchise that saved your jobs.
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I was on the RA and Ocre teams. So don't make me laugh...
 






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