Brilinta is a very hard sell. I have launched several products and never had this much trouble meeting my goals and getting practitioners to buy-in. Here are the top five reasons to NOT consider this position unless you really have become desperate:
1. Even though a superior product to Plavix, Brilinta is so much more expensive that many practitioners just do not care when weighed against just being able to write a generic. In other words, the superiority is not worth the BID dosing and cost.
2. Way, way too many reps in the field and, in their infinite wisdom, corporate is adding more. So, you have 3, 4 and even 5 people calling on the SAME customers. You add it up: it's overkill, no consistency in messaging and confusion, limited access in many territories and unrealistic required targeting. Have fun trying to meet all the metrics and goals let alone see the targets. Imagine an interventional cardiologist seeing you twice a month. Now, imagine having two and maybe three partners that have the same requirement. LMAO - that's expecting this poor doctor to get "messaged" twice a week or more!!!! It is virtually impossible. So, you will have to lie and you wil be driven nuts by the ride alongs and requirements, not to mention never being able to hit your goals unless you're extremely lucky.
3. You will not make any money. Oh, AZ's salary is great and the benes are OK, but the bonus is shit and you will never hit it unless you are one of managements chosen and your goals have been manipulated. So, expect to get written up.
4. You will have the constant feeling that management wants you out and all of your counterparts are backstabbling assholes who have no clue how to work as a team. Other problem is that no hospital wants two or three of you calling on them. Have even more fun with that.
5. Your car is a POS and you will drive like a chicken with your head cut off to meet these ridiculous targeting goals and to work around your four other partners.
(Oh, a good part of your bonus is Crestor and you will be turned into a sample dropper and nothing more. . . not a specialty position by any stretch.)
So, think long and hard about coming here. I wish I did not.