anonymous
Guest
anonymous
Guest
Contest & Targeted HCP: Proof is in the numbers
Dear CV1 and CV2 reps,
Do yourself a favor and really look at the numbers. It’s really amazing that the company doesn’t see what the real issues are but I can assure you, if you examine your business you will see how CV2 is doing nothing.
Here is a little project for you. CV1 look at your TTD TRx and see how many are from Targeted HCPs. CV2 you can do the same.
Here is the breakdown of business with my CV2 partner. As a CV1 rep, my TRx are coming from 90% of targeted physicians. That means if my territory produces 1000 TRx, 900 are coming from people that I said I was calling on from CP&T and I am currently calling on. For my CV2 partner, they have a 55% market share from Targeted HCPs. That means CV2 purely benefits off of all of my work. That means they don’t impact 45% of their business.
Now let’s talk about this contest. CV1 is expected to grow NBRx off of baselines. We have to generate a ton of new to brand and it’s only from Targeted T1 and T2 Cardiologist. For example, if my baseline is 5 NBRx per week, that means for the trimester I would have to generate and grow off of the 85 NBRx baseline. That means I have to generate over 100 NEW PATIENT starts. For CV2, you have to get your T1 & T2 that haven’t written yet (when in fact it’s possible they were already writing) and get them to write 1 Rx. I doesn’t matter if it’s a refill or a new patient. Most CV2 reps have 20-30 T1 & T2. That means the winner will have generated 20-30 Rx and they will make the same as CV1 who is generating 10X the amount for this contest. It’s a real joke. Let’s also look at the fact that the NBRx contest will benefit CV2 tremendously but CV2’s contest brings zero value.
Take a step back and realize the value your CV1 rep brings and stop going into Cardiology offices because this company needs you guys to get IMs to write. It’s not going to happen when you only call on our doctors. Sadly, CV2 makes a lot of money off of the efforts of CV1
Dear CV1 and CV2 reps,
Do yourself a favor and really look at the numbers. It’s really amazing that the company doesn’t see what the real issues are but I can assure you, if you examine your business you will see how CV2 is doing nothing.
Here is a little project for you. CV1 look at your TTD TRx and see how many are from Targeted HCPs. CV2 you can do the same.
Here is the breakdown of business with my CV2 partner. As a CV1 rep, my TRx are coming from 90% of targeted physicians. That means if my territory produces 1000 TRx, 900 are coming from people that I said I was calling on from CP&T and I am currently calling on. For my CV2 partner, they have a 55% market share from Targeted HCPs. That means CV2 purely benefits off of all of my work. That means they don’t impact 45% of their business.
Now let’s talk about this contest. CV1 is expected to grow NBRx off of baselines. We have to generate a ton of new to brand and it’s only from Targeted T1 and T2 Cardiologist. For example, if my baseline is 5 NBRx per week, that means for the trimester I would have to generate and grow off of the 85 NBRx baseline. That means I have to generate over 100 NEW PATIENT starts. For CV2, you have to get your T1 & T2 that haven’t written yet (when in fact it’s possible they were already writing) and get them to write 1 Rx. I doesn’t matter if it’s a refill or a new patient. Most CV2 reps have 20-30 T1 & T2. That means the winner will have generated 20-30 Rx and they will make the same as CV1 who is generating 10X the amount for this contest. It’s a real joke. Let’s also look at the fact that the NBRx contest will benefit CV2 tremendously but CV2’s contest brings zero value.
Take a step back and realize the value your CV1 rep brings and stop going into Cardiology offices because this company needs you guys to get IMs to write. It’s not going to happen when you only call on our doctors. Sadly, CV2 makes a lot of money off of the efforts of CV1