Curved tip reload

[Anonymous]

I can't wait for this to launch. Covidien's Curved Tip is single handedly responsible for the loss of some of my thoracic business. Not no more!!

 

[Anonymous]

How soon will we recall it? Like our black load that we released long after Covidien brought theirs to market? Single port, Harmonic Ace for 7mm, etc...yes, we have the GPO's....but we only follow, never innovate. Sad.

 

[Anonymous]

When does this hit the market?

 

[Anonymous]

It is a great product. My surgeons have tried it out. More superior than curved tip. It will be hard to replicate.

 

[Anonymous]

It is a great product. My surgeons have tried it out. More superior than curved tip. It will be hard to replicate.

"More superior"? Sounds like my 4 year old could sell it.

 

[Anonymous]

Ethicon will dominate thoracic

 

[Anonymous]

It is a great product. My surgeons have tried it out. More superior than curved tip. It will be hard to replicate.

Were they impressed with the reduction of staple rows and need to open a new handle vs. COV?

 

[Anonymous]

Were they impressed with the reduction of staple rows and need to open a new handle vs. COV?

Yes. That's what makes it more superior.

 

[Anonymous]

Nothing on Ethicon's website about it. Must be a real winner with all the marketing dollars they are putting into it.

 

[Anonymous]

Nothing on Ethicon's website about it. Must be a real winner with all the marketing dollars they are putting into it.

It seems that you are getting anxious and worry... keep on monitoring the 510(k)

 

[Anonymous]

It seems that you are getting anxious and worry... keep on monitoring the 510(k)

It only has TWO rows of staples and requires a separate handle to be opened. Why the f@*k would we be anxious?! Unbelievably ridiculous "new" technology. My thoracic docs literally laughed when the rep couldn't answer why 2 rows of staples is now better than 3 for the most critical staple lines in a lobectomy. "But doctor, you get an extra 5 degrees of articulation!" Bahahahahahahaha..

 

[Anonymous]

It only has TWO rows of staples and requires a separate handle to be opened. Why the f@*k would we be anxious?! Unbelievably ridiculous "new" technology. My thoracic docs literally laughed when the rep couldn't answer why 2 rows of staples is now better than 3 for the most critical staple lines in a lobectomy. "But doctor, you get an extra 5 degrees of articulation!" Bahahahahahahaha..

Access is almost always the biggest issue in thoracics and its more than just 5 degrees. The thinner shaft gives much greater access. The number of staple rows isn't as important as maneuverability.

 

[Anonymous]

Access is almost always the biggest issue in thoracics and its more than just 5 degrees. The thinner shaft gives much greater access. The number of staple rows isn't as important as maneuverability.

John Smith, MBA - Ethicon Global Marketing - DeVry, '14

 

[Anonymous]

Access is almost always the biggest issue in thoracics and its more than just 5 degrees. The thinner shaft gives much greater access. The number of staple rows isn't as important as maneuverability.

You must not have been around when the Baker article came out on staple formation and how three rows of staples is clinical benefit over two. It was one of the benefits when we launched a STRAIGHT, non articulating, Echelon.

 

[Anonymous]

Access is almost always the biggest issue in thoracics and its more than just 5 degrees. The thinner shaft gives much greater access. The number of staple rows isn't as important as maneuverability.

Yet it was important to go from 2 rows to 3 when modernizing from the TL30 to the TX30V and we even upgraded our open linear cutter to a 3 row stapler. Don't let the marketing spinmeisters in the puzzle palace fool you, access will not trump security and hemostasis on the PA and PV. Especially as a second to market player.

 

[Anonymous]

It only has TWO rows of staples and requires a separate handle to be opened. Why the f@*k would we be anxious?! Unbelievably ridiculous "new" technology. My thoracic docs literally laughed when the rep couldn't answer why 2 rows of staples is now better than 3 for the most critical staple lines in a lobectomy. "But doctor, you get an extra 5 degrees of articulation!" Bahahahahahahaha..

It doesn't look like you know what a Thoracic surgeon needs. Continue to sell based on features... what a shame.

 

[Anonymous]

You must not have been around when the Baker article came out on staple formation and how three rows of staples is clinical benefit over two. It was one of the benefits when we launched a STRAIGHT, non articulating, Echelon.

Doug Whith**s