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Oh please!!!  Where do we live again?  Communist Russia?  China?  Do you think you are the only company that has ever dealt with competition from a generic?  Last I saw, Tide still did pretty well despite 20 other brands on the shelf.  Campbell soup is still around even with the 10 cent soup right next to it.  And guess what???  They even manage to bring around a few new soups every year!!  Tylenol has been through recalls and generics that should have brought them down years ago, but guess what?  Still the number one NSAID on the shelf.  I was not around when Ford developed the automobile but I wonder if that company pissed and moaned about "creating the market and teaching people how to drive" when Chevy came out with their first vehicle?

So, grow up and get over yourself!  Merial is a tiny company with a freakin flea product!  They are not exactly curing cancer or saving the world!  Competition is a good thing as it keeps companies like Merial in the game and working hard to create the next best thing which is exactly what our consumers want and deserve!  And if they cannot, then move over so someone else can.