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Regarding "The manufacturers themselves are not making as much as vets make on these products!"

Of course they are not. When you are selling 6 of a product or 3 of a product or even individual doses at a time, detailing the product, explaining their choices and sometimes even applying it for clients, how could you not ?

When someone makes and sells and wholesales a product by the millions of doses they don't expect to make as much per dose as the person on the retail side of things, selling the individual doses.  The gas station analogy does not apply.

It has been a long time since we marked up product 100%, yes, probably around the time diversion and otc made us have to make the choice to decrease our mark up or not sell product and lose to other venues, but I don't see me or my colleagues getting too rich.  I guess my point is that the cat is out of the bag, but we all lose as when Fiproguard plus is out and people are buying it for less than or about what I can by FL for, then I am SOL and you are, as I am ticked off and I try not to buy anything from Merial.

Anyway, I will leave these boards for you pharma folks, as I don't want to impose, I just was curious as to the "vibe" from your end of things, as it is a changing time and I do think that management decisions have screwed your reps.  Yes, it is not just Merial, but the lying thing is hard to deal with.