Current Celebrex Marketing Messages?

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Anonymous

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Hey Pfizer Celebrex Reps!

I'm an ex-rep who has gone back to school to try to get a new career! I'm doing a presentation for school on marketing in pharma and am wondering what the current marketing messages are for Celebrex? What do you tell your MDs that they haven't already heard a million times before? Are you using any particular studies right now? I'd like to use Celebrex to illustrate how messages change over a product's lifecycle.

Thanks for the help!

PharmaSales Refugee
 




Anonymous said:
Hey Pfizer Celebrex Reps!

I'm an ex-rep who has gone back to school to try to get a new career! I'm doing a presentation for school on marketing in pharma and am wondering what the current marketing messages are for Celebrex? What do you tell your MDs that they haven't already heard a million times before? Are you using any particular studies right now? I'd like to use Celebrex to illustrate how messages change over a product's lifecycle.

Thanks for the help!

PharmaSales Refugee
Click to expand...

It's covered. You can prescribe it Dr.
 




















Anonymous said:
Hey Pfizer Celebrex Reps!

I'm an ex-rep who has gone back to school to try to get a new career! I'm doing a presentation for school on marketing in pharma and am wondering what the current marketing messages are for Celebrex? What do you tell your MDs that they haven't already heard a million times before? Are you using any particular studies right now? I'd like to use Celebrex to illustrate how messages change over a product's lifecycle.

Thanks for the help!

PharmaSales Refugee
Click to expand...

Going generic real soon. Can you give me some scripts before it loses patent protection and I am out of a job. Please? I'll by you lunch.
 








Anonymous said:
yeah like we'd tell you. FDA mole.
Click to expand...

It's not an FDA mole. The mole is from Amgen, BMS, Jnj, Abbvie, and that company that makes the other competitor no one gives a shit about.

Oh, so the CURRENT marketing message is: Jodi Arias was on Celebrex when she shot Travis. For more information, tune into to CNN Headline news.
 




LOL...yeah, I'm an FDA mole. You caught me.

Actually, I am a graduate student, writing a paper on pharma, and I was once a Merck rep (guess what I sold), hence the path of least resistance to a paper.

Anyway, whatever....help me, don't help me, doesn't matter....I just thought I'd ask and someone might actually share some helpful info in some sense of collegiality.
 




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