Communiqué to sales reps: With today's docs, it's the medium and the message

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Topics: Physician marketing

Communiqué to sales reps: With today's docs, it's the medium and the message


August 12, 2014 | By Tracy Staton




Almost half of doctors bar their doors to pharma sales reps some way, somehow. What with all the talk about rep access to physicians, that state of things may seem quote-unquote normal. But it's not. Just 6 years ago, the numbers were quite different.

Back then, not even a quarter of physicians restricted rep access, according to ZS Associates' annual look at the state of the pharma-rep world. Year by year, more and more doctors put reps on their restricted lists. Cities where docs have been most accessible are tightening down. And now, even "rep-friendly" specialties such as dermatology and gastroenterology are getting into the act.

Plenty of reasons for all this, including the ethical questions that prompted medical schools and teaching hospitals to clamp off rep access--and subsequent consolidation, where restrictive hospitals bought physician practices and smaller facilities, extending their rep limits along the way.
 




Anonymous said:
Topics: Physician marketing

Communiqué to sales reps: With today's docs, it's the medium and the message


August 12, 2014 | By Tracy Staton




Almost half of doctors bar their doors to pharma sales reps some way, somehow. What with all the talk about rep access to physicians, that state of things may seem quote-unquote normal. But it's not. Just 6 years ago, the numbers were quite different.

Back then, not even a quarter of physicians restricted rep access, according to ZS Associates' annual look at the state of the pharma-rep world. Year by year, more and more doctors put reps on their restricted lists. Cities where docs have been most accessible are tightening down. And now, even "rep-friendly" specialties such as dermatology and gastroenterology are getting into the act.

Plenty of reasons for all this, including the ethical questions that prompted medical schools and teaching hospitals to clamp off rep access--and subsequent consolidation, where restrictive hospitals bought physician practices and smaller facilities, extending their rep limits along the way.
Click to expand...

It's called the sunshine act and that's the same reasons institutions closed the door. ZSAssociates put the ass in dumbass.
 




Anonymous said:
Topics: Physician marketing

Communiqué to sales reps: With today's docs, it's the medium and the message


August 12, 2014 | By Tracy Staton




Almost half of doctors bar their doors to pharma sales reps some way, somehow. What with all the talk about rep access to physicians, that state of things may seem quote-unquote normal. But it's not. Just 6 years ago, the numbers were quite different.

Back then, not even a quarter of physicians restricted rep access, according to ZS Associates' annual look at the state of the pharma-rep world. Year by year, more and more doctors put reps on their restricted lists. Cities where docs have been most accessible are tightening down. And now, even "rep-friendly" specialties such as dermatology and gastroenterology are getting into the act.

Plenty of reasons for all this, including the ethical questions that prompted medical schools and teaching hospitals to clamp off rep access--and subsequent consolidation, where restrictive hospitals bought physician practices and smaller facilities, extending their rep limits along the way.
Click to expand...

Also in their failed methodology they include Doc offices that only allow reps Tues-Thurs as counted as barring rep access. They're dumb asses, guys.
 




I think they are right on with the consolidation as well. Hospitals gobbled up as many physician practices as they could get to meet the minimum patients required to be called a patient centered home under ACA and reap the medicare rebates. That has had an effect on access. But institutions who receive money from the fed government were more worried about the Sunshine Act than quite ethical problem unquote. Let's try and be honest here.
 




Anonymous said:
I think they are right on with the consolidation as well. Hospitals gobbled up as many physician practices as they could get to meet the minimum patients required to be called a patient centered home under ACA and reap the medicare rebates. That has had an effect on access. But institutions who receive money from the fed government were more worried about the Sunshine Act than quite ethical problem unquote. Let's try and be honest here.
Click to expand...

Correct
 




Everybody has a number to 'hit'.. pharma reps need to make 8 calls/day, 40/week...guess what? we make that number...hospitals have to show some kind of success rate mi,nrt with pt. outcome, infection rate, number of RN/pts...yep, they make those numbers work to keep the gov't and insure money flowing....next time ask the doc, what's their number they have to hit...for bonus, keep out of dog house number, keep lights turned on, keep job..you might be surprised to get a real response and not just a signature.
 




So a blatant post by ZS. Is it possible they are reduced to posting on CP in an attempt to boost their credibility? Their call planning tool is a good look at "State Of ZS." Out of touch idiots.
 








Anonymous said:
Topics: Physician marketing

Communiqué to sales reps: With today's docs, it's the medium and the message


August 12, 2014 | By Tracy Staton




Almost half of doctors bar their doors to pharma sales reps some way, somehow. What with all the talk about rep access to physicians, that state of things may seem quote-unquote normal. But it's not. Just 6 years ago, the numbers were quite different.

Back then, not even a quarter of physicians restricted rep access, according to ZS Associates' annual look at the state of the pharma-rep world. Year by year, more and more doctors put reps on their restricted lists. Cities where docs have been most accessible are tightening down. And now, even "rep-friendly" specialties such as dermatology and gastroenterology are getting into the act.

Plenty of reasons for all this, including the ethical questions that prompted medical schools and teaching hospitals to clamp off rep access--and subsequent consolidation, where restrictive hospitals bought physician practices and smaller facilities, extending their rep limits along the way.
Click to expand...

Let's state the obvious and then charge for it. Does anyone use the archaic "Communique?"
 
























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