The curious thing about Caldera is they are hiring pharma reps, and a lot of them! I think their goal is 85 reps by 2011. Not to knock pharma reps, but endosurgery is not usually the first stepping stone out of pharmaceuticals. Maybe for one or two spectacular reps, but not 85 of them.
Caldera's 2009 revenues were less that $5 million. 85 fully loaded reps (1.5 times income) making $200k/year would cost $25.5 Million. Where is the money coming from? Why recruit pharma instead of medical device and surgery backgrounds?
They don't add up.
