Books Aren’t Going to Get Docs to Write

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anonymous

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Book program doesn’t equal uptake in scripts or automatic adoption of drug. I’ve been with several companies and all had programs with impressive books, e-books, and some HCPs liked it and some declined because other companies gave out books.
So Sun thinks this book program will save the day, increase BIs, and give us 3 automatic reasons to have FaceTime with doc/PA? No. They’ll pick out book over their Starbucks or lunch and that’s it. 3 encounters over a book?
 






anonymous said:
Book program doesn’t equal uptake in scripts or automatic adoption of drug. I’ve been with several companies and all had programs with impressive books, e-books, and some HCPs liked it and some declined because other companies gave out books.
So Sun thinks this book program will save the day, increase BIs, and give us 3 automatic reasons to have FaceTime with doc/PA? No. They’ll pick out book over their Starbucks or lunch and that’s it. 3 encounters over a book?
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Remember Pharma and Sunshine Act guidelines! Books will probably be under a set dollar amount and be reported as a gift. Not allowed in certain states. SUN will not be giving out $700 books.
 












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