Bold Moves Bust

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anonymous

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What was Pfizer thinking?? Bold Moves is a bust....No One I know uses their useless apps ..Triage..Squire, etc... or their useless equipment they sent out. I already sold mine!
 








Yeah the equipment was a total waste of $.
I’ve yet to use any of it. Take the $ and get magic keyboards for the iPad. At least we would have used everyday.
The apps aren’t necessarily bad. But when you change how to use them every month, you really never get experience with them. Plus a lot of its utility is predicated on if the HCP actually acts on the requests. I’ve yet to have one completed because of it. Just too many steps and what ifs on the HCP (email block, reply to text on time from a strange # or just plain forget w everything going on).
 




anonymous said:
Yeah the equipment was a total waste of $.
I’ve yet to use any of it. Take the $ and get magic keyboards for the iPad. At least we would have used everyday.
The apps aren’t necessarily bad. But when you change how to use them every month, you really never get experience with them. Plus a lot of its utility is predicated on if the HCP actually acts on the requests. I’ve yet to have one completed because of it. Just too many steps and what ifs on the HCP (email block, reply to text on time from a strange # or just plain forget w everything going on).
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We usually seem to choose tactics that are $$$ and not worth diddly in the real world. In other fields of business, that often means that someone high up in the company is getting payola from the vendor of the expensive crap. Not saying that happens here, I'm just sayin'
 




The dream is one day they will listen to the field, those of us who use these tools…who are in front of the customers. Who drive 7 hours a day thanks to bold moves in cars with 100k miles day after day through our counterparts backyard. This is how you create success, listening to real feedback and investing in the tools that really matter.
 








anonymous said:
The dream is one day they will listen to the field, those of us who use these tools…who are in front of the customers. Who drive 7 hours a day thanks to bold moves in cars with 100k miles day after day through our counterparts backyard. This is how you create success, listening to real feedback and investing in the tools that really matter.
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They have never and will never listen to input from the field. They think they know everything. It's a very feudal arrangement here at Pfizer. Up to and including a ruling class that's inept, nepotistic and barely coherent when it comes to business in the field.
 




anonymous said:
They have never and will never listen to input from the field. They think they know everything. It's a very feudal arrangement here at Pfizer. Up to and including a ruling class that's inept, nepotistic and barely coherent when it comes to business in the field.
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The truth is, at the higher levels, they really don't care. Changes get made, without input from the local market, and everyone that is left is told to "deal with it." Don't try to make sense out of nonsense...it's a waste of time and energy.
 




anonymous said:
The dream is one day they will listen to the field, those of us who use these tools…who are in front of the customers. Who drive 7 hours a day thanks to bold moves in cars with 100k miles day after day through our counterparts backyard. This is how you create success, listening to real feedback and investing in the tools that really matter.
Click to expand...
Listen to their internal customers, the field force? Now that is funny. I once made the mistake of correcting a one of the many marketers that visited our district (we are in a prime tourist area). They were spewing truckloads of B.S. about market research findings. We were all trying to suppress laughter, and when I couldnt take it any more, I told them what WE were being told by docs in the district. (My manager didnt want to rock the boat, cuz she had a sweet gig: she came out with each of us no more than 3x a year).
The marketer tried to argue with me until I asked for a show of hands for which of us was more accurate fr docs in our area, me or the market research.
Yeh...pretty sure that I squashed any promotion coming my way that day, but thats ok cuz this is really my side job now. I
 




anonymous said:
Listen to their internal customers, the field force? Now that is funny. I once made the mistake of correcting a one of the many marketers that visited our district (we are in a prime tourist area). They were spewing truckloads of B.S. about market research findings. We were all trying to suppress laughter, and when I couldnt take it any more, I told them what WE were being told by docs in the district. (My manager didnt want to rock the boat, cuz she had a sweet gig: she came out with each of us no more than 3x a year).
The marketer tried to argue with me until I asked for a show of hands for which of us was more accurate fr docs in our area, me or the market research.
Yeh...pretty sure that I squashed any promotion coming my way that day, but thats ok cuz this is really my side job now. I
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Marketing people are complete idiots. All that stuff winds up in a recycling bin at an office or a storage unit.
 












Try working as a hospital rep and reporting the truth about how many details you give in a day. Win premier and Hall of fame but only make 5-6 calls a day in truth. So was number one in the region. And district consistently but according to management wasn't doing the job right. Garbage in garbage out creates the kind of management and marketing people that this industry has,
 








Bold Moves has changed our territories so many times, it looks like before. And, where do you find these new tech capabilities to improve our customer service? Why did Pfizer ship us a home studio when our virtual calls are from our car?
 




anonymous said:
Bold Moves has changed our territories so many times, it looks like before. And, where do you find these new tech capabilities to improve our customer service? Why did Pfizer ship us a home studio when our virtual calls are from our car?
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Exactly! Most of these new tech pieces are still in the box they arrived in. As we enter the summer, access in offices is near pre-Covid in my territory. Not a lot of virtual opportunity. Face to face is the most effective interaction.
 




Speaking of face to face. Talked to a connect rep recently. Fig I’d ask about what was going on there. Said access has been hard. HCPs aren’t doing virtual and are too busy to dedicate the time to a specific time and say for a call. Go fig. We new this was gonna happen.
 
















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