PBS wouldn't sell 60,000 tests with 50 reps who were making bank. 20 reps working with one foot out the door is worth about 1000 tests per month.
It will be February, possibly March before PBS eclipses 1000 tests per month. 2000 tests per month is a pipedream. 3000 tests per month is pure fantasy. The recurrence test is DOA. MGA sales will fall below 50 per month nationwide by the end of January.
Its going to play out like this:
Q1 will come and go with little fanfare. Another failed forecast. Another swing with a HUMONGOUS miss. TR will devise a plan. He will ask CP and SS what they think. "BEST IDEA EVER SIR. YOU'RE FUCKING BRILLIANT YOU OLD CODGER YOU". The board will continue to throw good money after bad and approve this scheme with no questions asked. Reps will be mandated to make menacing calls to patients with outstanding balances. At work, at home, in church. It won't matter. A scene straight out of Better off Dead. Reps will be promised a portion of collections from 2010, 2011 and 2012. Of course they will be weighted with varying degrees based on a complex algorithm created on a cocktail napkin the fellas drafted at the pub. Payroll clerks won't be able to cipher the chicken scratches. This will be yet another blatant lie and broken promise. TR to the board, "Sales are down but collections are up. Can we have some more walking around money?" We haven't found another company to run into the ground yet.
Heads will roll in Q2. But by this time it will be too late. Lexington employees will take a long Memorial Day weekend at the Jersey Shore. Sunburned, they will commute to their office and realize PBS has met the same fate as the Do-Do Bird and Aureon Labs. Shuttered.
Cheers to 2012!
