Bausch + Lomb Launches Biotrue™ ONEday Contact

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Anonymous said:
When are they going to be available in the US and in foreign markets like Japan?
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We need development to complete the submission packages for each country. Regulatory to then push it through and then manufacturing to scale up production.

Aggressive timelines are needed and a possible shift of resources and priorities.
 






Anonymous said:
We need development to complete the submission packages for each country. Regulatory to then push it through and then manufacturing to scale up production.

Aggressive timelines are needed and a possible shift of resources and priorities.
Click to expand...

Why not do a global launch? Is it approved for sale only in Europe or is it also approved for sale in the US?
 






























Italy is first because it is the fashion capital of the world. If you can get the super models to wear something soon it will become a fashion tend and everyone will be wearing them.
 






I tried the new B&L Biotrue lens and had my patients try it. It is not great. It drys out quickly and leaves the eye red. I don't recommend it. I'll stick with J&J lenses.
 
























Anonymous said:
I tried the new B&L Biotrue lens and had my patients try it. It is not great. It drys out quickly and leaves the eye red. I don't recommend it. I'll stick with J&J lenses.
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B+L says the opposite? B+L marketing says it takes 16 hours for the lens to dry out.

So how do you know who is telling the truth? Drys out quickly vs. never drys out. I guess you just have to try it out yourself and determine if it works for you.
 


















Studies performed to look at how good lenses perform are so biased because they are paid for by the companies. The doctor's own personal experience is the absolute best measurement of how good a product is. If a doctor tries it and says it works for him I would trust him. Look at Restaisis. The whole marketing campaign of the company is based on the recommendation of one doctor that says she uses Restasis herself.

All doctors should be required to use the products they recommend for their patients. It then removes the bias from the data.
 






I just had a private OD tell me its "the first contact I can wear all day"

This lens is pretty amazing and I can't wait to get it in more accounts. Don't listen to the nay sayers friends, they finally got it right. I've got it in 8 offices and the 90% satisfaction claims are very very true. It's not gonna work every time, and nothing does. But I'll take the words of my top practices any day.
 






VTM here. Biotrue ONEday will give Vistakon And Ciba a major
Run for their money. Barely even out and practices are flocking to
BTOD. Just sold in 200 box order to high end practice !!and last week 100 box order. B + L has got this new lens right!!! This is gonna be FUN!
 






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