Bait and Switch not access













you had your chance. Crapped your pants on the solvaldi launch with insurers. Got a second chance and crapped it again. You can only blame yourselves. ESI was clear on what they wanted. Sales 101 - listen to your customer, it isn't that hard
 






Competition is great and needed. But not when it is disguised as an inducement without pricing disclosure. Looks like a marketing bait and switch program which is a kickback to Express Scripts which is illegal. Expect a knock for OIG and DOJ.
 






Competition is great and needed. But not when it is disguised as an inducement without pricing disclosure. Looks like a marketing bait and switch program which is a kickback to Express Scripts which is illegal. Expect a knock for OIG and DOJ.

Is is not anything more than solid negotiating and willingness do do the right thing. Because Gilead set the pricing bar, now anyone else coming in will have leverage to play aggressively. Be glad that you made your company billions this year, no one feels sorry for you that your share will suffer and your senior leadership will pressure the shit out of each and every one of you. The majority of you have low ethics, morals or integrity as it is. Now let's see how you can actually sell. Wait until BMS in the market next year, you'll be happy to at least get Sovaldi in the mix initially in that combo.
 






Is is not anything more than solid negotiating and willingness do do the right thing. Because Gilead set the pricing bar, now anyone else coming in will have leverage to play aggressively. Be glad that you made your company billions this year, no one feels sorry for you that your share will suffer and your senior leadership will pressure the shit out of each and every one of you. The majority of you have low ethics, morals or integrity as it is. Now let's see how you can actually sell. Wait until BMS in the market next year, you'll be happy to at least get Sovaldi in the mix initially in that combo.

when BMS enters and is lower on pricing, Abbvie will fly of the formulary at Express Scripts at that time. Enjoy it while you can, a price war is coming.