AVOID KING

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Anonymous

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The best thing you can do for yourself at this point is to use this time to LOOK FOR A JOB WITH ANOTHER COMPANY OTHER THAN KING. When King bought Elan, they expanded their sales force by about 300 people. They then re-organized the territories, some became ridiculously huge. They said to support 4 reps per territory selling their products, they had to continue adding zips to include so many docs in the universe. They put all the Elan reps on Altace too, a cardio product, with 1 hour of training. Later made it a lead product, still no training. A year and a half after the aquisition, they laid off about 120 reps--would have been more, but so many had already left--because they could not afford what they had committed to. So back to 2 reps per territory, just as they had before the acquisition. When they acquired Elan's sales force, they supposedly bought them for their products. Most specifically, Sonata. They never did a thing with it. Sepracor launched Lunesta with flying colors. I'll bet you have heard of Rozerem. Anyone know about Sonata? It's been out almost 10 years now. With they layoff, they axed Presidents Club winners, reps with special needs children, reps in the top 5-10% of the company--there was no rhyme or reason as to who went. We were re-aligned 3 times in a year and a half. People were re-aligned to territories 2-3 hours from home and told that calls must be made from 8-5 and first and last calls would be watched. Doctors heads were spinning because a new rep walked in every 6 months---or confused because they no longer had a rep. King then took Skelaxin and made it more of a priority for King 1, whereas most of King 2 had sold it with Elan and before that, with Carnrick---some for 15 years---King 1 had never been trained more than that one hour, although Skelaxin is fairly simple. But we are talking relationships, you know. All of a sudden, King 2 was no longer going to Pain Docs and Urgent Cares that they had called on all that time, King 1, who focused on Cardios did. So run, my friend. This company has acquired a product that they can't give away, will sabatoge your product and blame it on the reps and DMs instead of taking responsibility for their own F-ups. Look for a job now, time it so that you start when the layoffs happen and maybe you will be lucky enough to be laid off with a severance package while you start a new job.
 






If this is true, why are you working at King? However, what you stated is true.
Avinza is a good drug, but it would take a true Pain Company to market it the right way. Marketing can sell a drug w/o a sales force. That is IF the marketing team is TOP NOTCH. Add great reps, and you have a gold mine.

If you have not been in the Pain Market, it is another world. It takes more than a relationships to drive business. If you not know your product and ask stupid questions, you will fail.

As you said, start looking fast, or pray.
 






Actually----I did leave. Finally. Along with several other people that were fed up as well. I left recently. It seems, just in time. I still have many friends there, whom I talk to every day and they tell me I got out at the right time, that things have only gotten worse. No POA, managers selling product in the field, etc. You are right, it takes more than relationship to sell a pain drug. But, if you're dealing with chronic pain, the relationship is important too. The trust factor, that is. Pain prescribers are watched closely for abusive prescribing and they want to know that they are getting reliable representation of a product for liability reasons. I guess it all comes down to building the relationship, providing value and growing the business. But what company can expect a product to grow if the sales force is always changing and the rep having to start over again, getting to know new docs and the prescriber having to answer the same questions over and over for a new rep, "tell me how you rx this", "what is important to you in a pain med", this is how my product fits those needs, blah blah, blah. No chance to get to the meat of the situation before it all changes again. Pain management committment? King? Good luck. I hope for my friends that things change. Unfortunately, I'm afraid that is the only thing in the pipeline---a pipe dream.
 






I'm with KING and love it. Don't listen to the twits who have a half-brain and expect the world. Changes happen EVERYDAY in EVERY company. Some good, some bad. I'm respected and do well. You can distinguish yourself at KING. Just make the most of it. Good Luck.

PS: I don't even sell Avinza...
 












Yes I am aware.HOWEVER, did you know that they deserved it????
They were losers and not respected and certainly not true leaders.
I applaud the move. King does not put up with BS. Things are changing.
 






First of all, KING is changing but not in a good way. Things are just going to get worse.

As far as marketing a drug, KING hasn't successfully marketed a drug for as long as I have been here. Look who they put in charge of Avinza (KH), she was not successful at all while in charge of Sonata. What do they do-they promote her to Avinza. King has the worse ideas when it comes to marketing a product and developing promotional materials. The materials we get are so cheesy compared to our competitors. The only person who had half a brain and ran great contests and developed QUALITY promo materials was BP from Skelaxin and look where they stuck her-with Glumetza. I heard that is another DOG product.

King couldn't market a product if their life depended on it.
 






Anonymous said:
First of all, KING is changing but not in a good way. Things are just going to get worse.

As far as marketing a drug, KING hasn't successfully marketed a drug for as long as I have been here. Look who they put in charge of Avinza (KH), she was not successful at all while in charge of Sonata. What do they do-they promote her to Avinza. King has the worse ideas when it comes to marketing a product and developing promotional materials. The materials we get are so cheesy compared to our competitors. The only person who had half a brain and ran great contests and developed QUALITY promo materials was BP from Skelaxin and look where they stuck her-with Glumetza. I heard that is another DOG product.

King couldn't market a product if their life depended on it.
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AMEN-Well said
 












I'm with King, and I cant tell you how much I wish all of you at Ligand would have AVOIDED KING. It would be a better company if you guys had never come over. You add NOTHING.
 


















Anonymous said:
If this is true, why are you working at King? However, what you stated is true.
Avinza is a good drug, but it would take a true Pain Company to market it the right way. Marketing can sell a drug w/o a sales force. That is IF the marketing team is TOP NOTCH. Add great reps, and you have a gold mine.

If you have not been in the Pain Market, it is another world. It takes more than a relationships to drive business. If you not know your product and ask stupid questions, you will fail.

As you said, start looking fast, or pray.
Click to expand...

"Marketing can sell a drug w/o a sales force." Moron quote of the year.
 
























Selling a pain med does take trust. And King doesn't know how to build trust. They have changed rep's territories how many times in the last year? At least twice. Does not allow any rapport building. King also lost pain specialist with the last layoffs. They believe anyone can sell pain meds. If they manage to get Ramoxy to market, it will never take off. King can't and wont spend the money to market a med the way it needs to be marketed. Look at Sonata,all Sonata needed was a TV add after the Tonight show and it would have made plenty of money. King never learns and never moves forward.
 






Anonymous said:
Selling a pain med does take trust. And King doesn't know how to build trust. They have changed rep's territories how many times in the last year? At least twice. Does not allow any rapport building. King also lost pain specialist with the last layoffs. They believe anyone can sell pain meds. If they manage to get Ramoxy to market, it will never take off. King can't and wont spend the money to market a med the way it needs to be marketed. Look at Sonata,all Sonata needed was a TV add after the Tonight show and it would have made plenty of money. King never learns and never moves forward.
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TOTAL BS. The specialty reps far outweigh some of those idiots who cane over from Ligand. The numbers are bas and it shows that Ligand reps have not been able to sell. We all know some of those who are still at King and don't deserve to be. Some of those morons were not laid off and some good ones were. Know who we mean??
 






Anonymous said:
TOTAL BS. The specialty reps far outweigh some of those idiots who cane over from Ligand. The numbers are bas and it shows that Ligand reps have not been able to sell. We all know some of those who are still at King and don't deserve to be. Some of those morons were not laid off and some good ones were. Know who we mean??
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true. there r a couple of worthless ligand reps that should have been laid off; some were demoted and justifiably so. I agree with the above post. There are some sharp king reps in specialty who could drive a bulldozer thru a doc's office. Some of our friends could learn how to sell instead of spitting out facts.
 












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