Let's ask a few questions for sales reps, worthless managers and regional sales managers, alike:
1) What impact do you really make with your compliant "PI" knowledge held loosely between those well groomed ears?
2) How often do you have real, substantial clinical or any solution oriented conversations with prescribers?
3) How many hours do you honestly work in your office based or institutional based territory?
4) How much of your time is drinking coffee, drinking, eating lunch, luncheons, more breaks, radio, music, texting, bull shitting with family, picking up laundry, quick shopping, grabbing the kids, picking up dinner, etc. each day, each week?
5) How much fraud do you commit each day, each week while holding this sales J O B?
Now, back out all the time out of territory while in territory. Tally all real calls with prescribers (do not include sampling bull shit reminders); tally the total time you actually speak to those prescribers each week.
My calculations have you working 134 minutes a week . That's ~$752 per hour pay using a base salary of just $120,000/ yr and 78 total hours actually working to influence prescribing behavior per year. To yield, possibly a 2-4% increase in each brands gross sales. You could say, SEE daddy! I see, bad investment. And regional managers and district managers are an even greater "risk" & waste of a pharmaceutical companies earnings. Why is it perpetuated? Because the industry can't find a better way to spend excess. But it will soon.