Now don't rush to judgement so quickly. Edarbi is the first in our long line of CV/HTN products being investigated, and the early results look quite promising. For example, we have a novel anti-HTN med coming that works to inhibit ACE. It's a few months away from phase III, but holy cow!!! AND--are you sitting down? Apparently, (and this is super top-secret) you can add HCT to almost any anti HTN med and get some excellent outcomes! Imagine having this one-two punch to go into offices with and really show them how out in front our R and D is! This ARB class is just now beginning to ripen--loads of unmet potential that those cheaper generics just can't tap.
Edarbi is like that rosebud that smells so faintly fragrant, but when it blossoms into the market leader it's aroma will sanctify all of the innovative and clever leadership we should be praising.