It's happening already! The director of KYPROLIS is an AMGEN person! They will hire an AMGEN person first! You JUST LOST YOUR JOB ONYX!!!! HAHAHAHA - HOPE YOUR KIDS STARVE AND GET THE MEASLES LIBERAL TARDS!!!! WE WON'T CONSIDER GIVING YOU AN OFFER BECAUSE YOU ARE A TALENTLESS HACK! IT WILL BE THE FASTEST GROWING ONCOLOGY BRAND because it will BE LEAD BY AMGEN!!!!!!!
- RICHARD PAULSON, BOB AZELBY, ROLF HOFFMAN, ERIC JENSEN, MARK CCLUNG and RHONDA FARNUM (WE ARE TEAM AMGEN!!!! BABY)
Marketing Sr Manager, Kyprolis MCM/DTP
Geographic Location: Thousand Oaks, California 91320
Auto Req #::
31414BR
Career Categories::
Marketing
Location::
US - CA - Thousand Oaks
Amgen Job Description:
This position will report to the Director of Promotions for the Oncology MultiChannel Costumer Engagement group.
The successful candidate will have the opportunity to develop and execute a broad range of multi-channel programs designed to educate physicians and patients on appropriate use of Kyprolis. The Senior Marketing Manager will also lead the alignment of multichannel physician programs with field driven promotions to develop Integrating Marketing capabilities to support Kyprolis. This is an excellent opportunity for an experienced marketer to seeking to gain broad cross-functional marketing experiences while working on one of the fastest growing Amgen Oncology brands.
Responsibilities Include:
•Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target Healthcare Professionals (HCPs) and patients
•Collaborate with Kyprolis brand team to translate tactical marketing plans into engaging digital campaigns for physicians
•Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including print, video, email, edetail, banners etc.
•Partner with field force to integrate Kyprolis multi-channel marketing programs into field promotional efforts
•Partner with HCP and DTP media buying agency partner to develop robust broad reach and targeted media plan
•Manage campaign development timelines, budgets and performance to deliver on brand KPIs
•Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
•Partner with multi-channel marketing analytics team to continuously optimize campaigns
•Communicate campaign and customer insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
•Inform key stakeholders on multi-channel campaign performance and be a champion for multi-channel physician and patient innovation within the OBU
Basic Qualifications:
Doctorate degree & 2 years of marketing experience
OR
Master’s degree & 6 years of marketing experience
OR
Bachelor’s degree or & 8 years of marketing experience
OR
Associate’s degree & 10 years of marketing experience
OR
High school diploma / GED & 12 years of marketing experience
Preferred Qualifications:
- MBA
- 4+ years of pharmaceutical marketing with prior sales and Oncology experience
- Experience with multi-channel campaigns, patient marketing and mix of traditional and digital media channels is preferred.
- Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes.
- Strategic thinking and analytical skills as demonstrated by a proven ability to analyze business problems and to develop appropriate strategies to drive results will be critical for success.
- Excellent written, oral and interpersonal communication skills.
- RICHARD PAULSON, BOB AZELBY, ROLF HOFFMAN, ERIC JENSEN, MARK CCLUNG and RHONDA FARNUM (WE ARE TEAM AMGEN!!!! BABY)
Marketing Sr Manager, Kyprolis MCM/DTP
Geographic Location: Thousand Oaks, California 91320
Auto Req #::
31414BR
Career Categories::
Marketing
Location::
US - CA - Thousand Oaks
Amgen Job Description:
This position will report to the Director of Promotions for the Oncology MultiChannel Costumer Engagement group.
The successful candidate will have the opportunity to develop and execute a broad range of multi-channel programs designed to educate physicians and patients on appropriate use of Kyprolis. The Senior Marketing Manager will also lead the alignment of multichannel physician programs with field driven promotions to develop Integrating Marketing capabilities to support Kyprolis. This is an excellent opportunity for an experienced marketer to seeking to gain broad cross-functional marketing experiences while working on one of the fastest growing Amgen Oncology brands.
Responsibilities Include:
•Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target Healthcare Professionals (HCPs) and patients
•Collaborate with Kyprolis brand team to translate tactical marketing plans into engaging digital campaigns for physicians
•Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including print, video, email, edetail, banners etc.
•Partner with field force to integrate Kyprolis multi-channel marketing programs into field promotional efforts
•Partner with HCP and DTP media buying agency partner to develop robust broad reach and targeted media plan
•Manage campaign development timelines, budgets and performance to deliver on brand KPIs
•Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
•Partner with multi-channel marketing analytics team to continuously optimize campaigns
•Communicate campaign and customer insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
•Inform key stakeholders on multi-channel campaign performance and be a champion for multi-channel physician and patient innovation within the OBU
Basic Qualifications:
Doctorate degree & 2 years of marketing experience
OR
Master’s degree & 6 years of marketing experience
OR
Bachelor’s degree or & 8 years of marketing experience
OR
Associate’s degree & 10 years of marketing experience
OR
High school diploma / GED & 12 years of marketing experience
Preferred Qualifications:
- MBA
- 4+ years of pharmaceutical marketing with prior sales and Oncology experience
- Experience with multi-channel campaigns, patient marketing and mix of traditional and digital media channels is preferred.
- Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes.
- Strategic thinking and analytical skills as demonstrated by a proven ability to analyze business problems and to develop appropriate strategies to drive results will be critical for success.
- Excellent written, oral and interpersonal communication skills.