Advertisers are hesitant to join Twitter Blue

cafead

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  • cafead   Dec 23, 2022 at 10:42: AM
via Advertisers do not think it’s worth paying for Twitter verification under CEO Elon Musk’s new Twitter Blue subscription plan, according to the results of a Campaign US LinkedIn poll.

Musk relaunched Twitter Blue last week as a paid offering, requiring accounts seeking verification to pay $8 per month (or $11 per month for iPhone users) to maintain their blue checkmark. The new program was supposed to launch on Nov. 29 but was delayed after the platform was flooded with impersonators.

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