Pricara's weighting is now only 10%. Marketing leaves us a message stating lots of new promo items...what in the world is going on?
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Pricara's weighting is now only 10%. Marketing leaves us a message stating lots of new promo items...what in the world is going on?
As the drug approaches patent expiration in a generic infested market, the company is looking to drive down costs associated with ACX (fewer samples, rebate cards, etc) and hopefully hang on to the little remaining market share that it still has for a few more months. If the targets are not Rx'ing after 13 years, they won't write it in the next 6 months! I believe that the Janssen folks are dedicating their efforts to the promotion of 2 newer medications with significant future earnings potential. Must be fun?
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From an article yesterday on J&J's Q1 2012 earnings:
"Other Pharmaceutical products declined 7.9% on an operational basis due primarily to divestitures and lower sales of ACIPHEX/PARIET and EPREX due to the impact of generic competition."
"Other Pharmaceutical products declined 7.9% on an operational basis due primarily to divestitures and lower sales of ACIPHEX/PARIET and EPREX due to the impact of generic competition."
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