It’s the thing no one talks about. Reps. DMs. RBDs. Field directors. Because it’s job security. This entire industry is built on an old model from the late ‘80s. Overwhelming reps and noise. Now-everything you need to know is available at the touch of a button. Cut the sales force by 3/4. Make samples available on demand. Increase MSLs and make them more available via video and the HCPs will be happy.
