- cafead Apr 26, 2021 at 11:02: AM
via Allergan’s newest DTC campaign for its not-so-new Restasis dry eye medicine focuses on a take-charge woman as the pharma reinvests in TV ads for the 17-year-old brand.
The 60-second ad shows a woman rehabbing a bathroom, silk-screening T-shirts, baking sourdough bread and fixing her car, but also taking control of her dry eyes by visiting her doctor. Allergan, now part of AbbVie, last ran commercials for Restasis in 2017 when it introduced a multidose bottle.
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The 60-second ad shows a woman rehabbing a bathroom, silk-screening T-shirts, baking sourdough bread and fixing her car, but also taking control of her dry eyes by visiting her doctor. Allergan, now part of AbbVie, last ran commercials for Restasis in 2017 when it introduced a multidose bottle.
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