- cafead Feb 10, 2021 at 10:42: PM
via Pharma marketers are continuing their TV ad push into 2021. January pharma TV spending picked up where December ended—matching branded ad spending among the top 10 almost dollar for dollar.
The highest spenders racked up $216 million for the month after a robust $217 million December, according to data from real-time TV ad tracker iSpot.tv.
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The highest spenders racked up $216 million for the month after a robust $217 million December, according to data from real-time TV ad tracker iSpot.tv.
article source