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Abbott plans marketing push for glucose monitors beyond diabetes

Thread starter cafead
Start date Jul 19, 2024

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cafead

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cafead Jul 19, 2024 at 12:12: PM

via Abbott Laboratories (ABT.N) will use a mix of TV advertisements and guerilla marketing as well as seek to personalize health data to tap people without diabetes for the U.S. launch of its glucose monitoring device, CEO Robert Ford said on Thursday.

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