we ballin!
987 scripts in the giveaway hub for patient assistance though
tyk, tyk, tyk....
987 scripts in the giveaway hub for patient assistance though
tyk, tyk, tyk....
16 Sotyktu TRX through Oct 21 data!!!!
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One of the worst launches in the history of the pharmaceutical industry. This drug is going to be a dog.
BMS wanted to sell this product with relationships with derms. They didn’t want the Orencia team who had experience selling against the JAKS.
Overpaid sales team producing little gains in crowded PsO market. Enjoy this Christmas at BMS. It will be your last one. SOTYKTU? Launched into the dirt!
no one sold Orencia to anyone
as for our launch, the reality is we can get two patient types
1-train wrecks who have failed MTX, Otezla and multiple biologics and are eligible to get through the PA - not a population we want to make our history with
2-patients who have exhausted their Skyrizi, Cosentyx, etc out of pocket limit because they are in a copay maximizer plan - these won't produce any revenue
Sure, we are sucking all the oxygen out of the room with all our speaker programs, ad-boards, and regional marketing "interactions" but the needle simply cannot be moved until we have access.
bottom line, we have all the known whores lined up to speak for us and downplay the AEs, but they are known whores. we need access.
As a displaced Orencia rep, I landed on my feet and doing quite well thank you.
Please tell me again how the Orencia team sold nothing. 2.5 billion in sales, 17 competitors and typically a double step edit.
I enjoy your story of no sales and just waiting for someone to hand you first line access and then you will be a blockbuster. Boo Hoo. All your patients are in the free HUB.
Please tell me again how the Orencia team sold nothing. 2.5 billion in sales, 17 competitors and typically a double step edit.
I enjoy your story of no sales and just waiting for someone to hand you first line access and then you will be a blockbuster. Boo Hoo. All your patients are in the free HUB.
We needed people who could break free from the BMY culture of activity over performance, thus the Orencia team was not considered. The problem is that the culture of activity creep in. Marni fought it and was canned when her old NVS boss decided to embrace it. Now, we have a bunch of "experienced" derm personnel who only know how to sell when they have unlimited or preferred access. This come from years of selling Humira, Enbrel, Cosentyx, etc. Problem is they don't know how to sell when access isn't perfect so they are defaulting to loading up bridge cases to appease their masters.
I know. I am one.
Absolutely displaced rep. People forget that ORENCIA pays Immunology's bills.
I'll just say the only scripts I am getting are bridge from Skyrizi co-pay over limits.
Activity over performance? Wtf? Orencia team went from 1 billion to 2 billion in 5 years. That’s with mostly double step edits.
the drug sells itself, look at it today with the team in place. Thanks for your contributions, move on.
From NJ the launch is flattening out way ahead of forecast. Talk of a relaunch in 2023. Stay tuned.
Orencia had a giant price increase at the beginning of the year. Misleading to say that use has increased. However, it is true that the drug on its own did capitalize on the fact that nobody wants to use a JAK anymore. So, good luck selling your JAK. You can go roleplay that in your 2023 relaunch.
Yeah...by itself it doubled. Maybe it's because the patient type that was focused in on for about 3 years was actually successful and now rheums are bought in. Oh wait that doesn't fit into your narrative..does it. Additionally, why don't you talk about 2021 changes to access here? Wasn't unblending an issue that impacted sales? Why read the facts when you can spout out fiction.....enjoying your uneducated banter...have a nice day
.Reps can't move it any more. Move aside, this launch depends on Regional Marketing.
It's a new game little people. Watch the pros take all of Otezla's business.
You can practice "productive questions", "hard closes" or whatever our hired vendors are still selling.
We will move the needle.
It's a new game little people. Watch the pros take all of Otezla's business.
You can practice "productive questions", "hard closes" or whatever our hired vendors are still selling.
We will move the needle.