Pharma advertising in 2018: TV, midterms and specialty drugs

Advertising spend is reaching record highs in the U.S., with the pharmaceutical industry being one of the largest contributors.

This year alone has seen Eli Lilly and Pfizer push out commercials for their breast cancer therapies, Regeneron Pharmaceuticals launch a direct-to-consumer campaign for its blockbuster eye treatment and a host of drug companies dive deeper into the world of virtual reality marketing.