Menu
Home
Forums
Forums
Quick Links
Search Forums
Recent Posts
job listings
catering
whistleblower info
legal help
advertise on CP
submit press release
Menu
Log in
Sign up
Search titles only
Posted by Member:
Separate names with a comma.
Newer Than:
Search this thread only
Search this forum only
Display results as threads
More...
Useful Searches
Recent Posts
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Abbott
>
Why call it Androgel 1.62%?
>
Reply to Thread
Name:
Verification:
Answer the above question:
(
CustomImgCaptcha
By
Surrey Forum
)
Message:
<p>[QUOTE="Anonymous, post: 3975142"]So why did the marketing geniuses decide to name this product Androgel 1.62%? How could a doctor remember that? There must have been some logic behind it but I can't see what it is. </p><p>Yes, it is a 1.62% testosterone gel but that does not explain why doctors have to write that! Wouldn't Androgel Next Generation or Androgel Low Volume make more sense and actually give doctors the chance to remember this new product and write it? Anything but a seemingly random set of numbers would be good. </p><p>Can anyone provide an explanation please because right now I feel like these marketing people are idiots. Many reps and doctors agree that this name at least a hundred million dollar mistake.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 3975142"]So why did the marketing geniuses decide to name this product Androgel 1.62%? How could a doctor remember that? There must have been some logic behind it but I can't see what it is. Yes, it is a 1.62% testosterone gel but that does not explain why doctors have to write that! Wouldn't Androgel Next Generation or Androgel Low Volume make more sense and actually give doctors the chance to remember this new product and write it? Anything but a seemingly random set of numbers would be good. Can anyone provide an explanation please because right now I feel like these marketing people are idiots. Many reps and doctors agree that this name at least a hundred million dollar mistake.[/QUOTE]
Your name or email address:
Do you already have an account?
No, create an account now.
Yes, my password is:
Forgot your password?
Stay logged in
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Abbott
>
Why call it Androgel 1.62%?
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Abbott
>
Why call it Androgel 1.62%?
>