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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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Gilenya Cuts in Fall 2014
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<p>[QUOTE="Anonymous, post: 5090787"]If Biogen had launched Gilenya it would have over 20% market share by now. It's a good product, just completely mishandled. First oral agent for a patient population that was begging for a pill, yet launched with direction from product team not to mention that it's a pill!? Most convenient dosing regimen but don't mention convenience. Rare office that can do FDO themselves but wait months before supplying any outside FDO site, instead expect that each office will create a solution because of their strong conviction in Gilenya efficacy, regardless of whether they have the room or staff to handle it. Wow...Saying more would just be piling on.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 5090787"]If Biogen had launched Gilenya it would have over 20% market share by now. It's a good product, just completely mishandled. First oral agent for a patient population that was begging for a pill, yet launched with direction from product team not to mention that it's a pill!? Most convenient dosing regimen but don't mention convenience. Rare office that can do FDO themselves but wait months before supplying any outside FDO site, instead expect that each office will create a solution because of their strong conviction in Gilenya efficacy, regardless of whether they have the room or staff to handle it. Wow...Saying more would just be piling on.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Novartis
>
Gilenya Cuts in Fall 2014
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Novartis
>
Gilenya Cuts in Fall 2014
>