Pfizer product PR still up for grabs

Pfizer product PR still up for grabs

Source: 
Medical Marketing and Media
snippet: 

Pfizer has named two global agency holding companies to manage parts of its marketing work, but the pharmaceutical giant has not made a decision about its PR assignments.

Asked if an agency was hired to handle PR for Pfizer as part of its multifaceted review, a spokesperson for the company said that “product PR is still being considered and will be addressed as part of the fuller implementation.”