Medical meetings post-COVID – key lessons for pharma

COVID-19 had a huge, and very obvious, initial impact on medical congresses and symposia when 2020’s lockdowns took effect, with many events struggling to move quickly enough to a purely digital format.

While many did succeed in creating digital learning environments during those difficult early months of the pandemic, there are some clear learnings for pharma companies in terms of what and who will succeed in delivering real value in our changing world.