I never said you DID care about OBU or Xiidra. We know that most of you don't and we don't blame you for it. NBU should've never been asked to do that. And for the record, the OBU people that were axed were let go because of performance and metrics. So yes, if you're not selling and moving the needle after 1 year, you might want to start looking for another opportunity. Snowflakes need not apply to sales positions.
As to my comment about Xiidra being the most successful launch in ophthalmic history, that wasn't SHIRE saying that. That came from one of the optometric journals a few months back. You say "don't trust this company" and complaining about leadership and how they're inept, yet you blindly trust them when that same NBU leadership (the same people that don't give a damn about Xiidra) tells you at a NBU meeting that the Xiidra launch has been a failure. Way to contradict yourself. "Don't listen to management. They're inept."........"Our management says Xiidra launch is a failure." Hmm.
If you have actually been making calls with ECPs (the actual person that matters in this equation), they'll tell you they love it and offering the 1st 30 days free when it works for many in as little as 2 weeks is the best launch strategy any company has ever done. "Brilliant" is the word that I've heard since August '16. The only negative I hear these days is the prior auths and no Med D coverage. Kind of expected though, so you get it where you can get it.
I'm not taking up for leadership, they botched quotas and the national goal for 2017 so if your leadership wants to say that Xiidra is failing because it's not hitting goal, whatever. How long have NBU reps not made quotas on Vyvanse because of unrealistic quotas? 2 years? Yet you won't hear anyone at OBU saying Vyvanse has been a failure the last 2 years.
It's not Xiidra's fault that we're not close to the national goal, nor is it 90% of the OBU reps' fault. The only failure for Xiidra in 2017 was the prediction that the market would grow another 12% which was factored into the IC plan. That hasn't happened. Market is still flat. Med D coverage will eventually get here and the growth will happen again.
But good luck with that mydayis launch.