Anonymous
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Anonymous
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Is it really fair? Think people! Yes if you have higher share yes your volume growth should be less but not lose market share. Think people if some of our biggest volume markets with high shares cAn't hold onto share and ride a volume wave that wave will crash and then you are hurting the NBU but to pay people who are losing share because we are only about volume prevents the NBU from hitting our exit market share for the year. Yet KK is paying some of these people the biggest bonuses and saying they are top performers is not accurate. Take a look people is your vyvanse out pacing your market growth if not you are hurting us as a BU.
In theory you are correct, however what you are forgetting is market share currently includes immediate release products. Immediate release is the fastest growing stimulant in the US. However, its not growing because of ADHD. Its growing because its used as a weight loss drug, nacolepsy drug, booster drug to other XR products, study drug and other off label indications. Therefore if your market is outpacing Vyvanse AND IR is as well...well then unless you start selling Vyvanse off label (which no one in their right mind would do) then your hands may be tied. We are trained to sell Vyvanse compliantly for a specific patient type. As KK mentioned, the amount of IR volume in each territory is not balanced. The amount of volume in general is not balanced. Therefore the only fair way to calculate MS growth is to take IR completely from the numbers.