In its heydays, Synthes was the ultimate symbol of manliness - testosterone laden manly men, mamo-a-mano with their male admiring (not necessarily gay) mostly surgeon customers. It's only taken J&J 10 years to completely neuter the entire male locker room. Today, J&J is more woke than Bud Lite and Target combined. The few remaining former manly men of DePuy-Synthes are now required to promote the industry's first feminism enhancing plating system intended for transitioning patients desiring to feminize their facial appearance (totally true). How big could the market be for such a product? J&J will never make a buck on this product. They don'y expect to because it's a political statement product. The founding Johnson brothers must be rolling in their graves due to the tarnished brand they painstakingly built into the most trusted name in healthcare. Clearly those responsible today for dismantling the J&J brand and image did nothing to help build it.