I don't know why there is so much confusion. Purdue's Butrans has been around for a few years. Nothing new there. the new addition to their portfolio is Targiniq, a long acting oxycodone with the same ADT Embeda had, and it is included in their label, just like Oxycontin's is. While it is not a long acting HYDROCODONE, don't kid yourself, any new product in the pain space especially another ER/LA product IS a competitor. It remains to be seen how much of a threat Targiniq will be to Zohydro ER, but expect plenty of noise. It's Purdue after all.