Credibility Lost: The OBU Story

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anonymous said:
In the beginning, when we were all "turtles", the OBU was full of promise and excitement.

From our flashy new brochures to the endless "we are committed to the ophthalmic space" from KK, FO, and PS, we were unstoppable and ready to make a name for ourselves.

We had built trust with our ECP's.
They were excited to see what this unknown entity was all about.

Then the "eyelove child" was launched, Xiidra.

Like a celebration in Hooville on Christmas morning, the band played, love was in the air, and our friend, JA, was going to take us to the promised land with her frank talk about dry eye.

Onward we went into the field. While we faced headwinds from our friends at Allergan, we prevailed.

But not enough. Leadership panicked. Instead of getting out in front of issues, they hid. They went back to the 90's playbook. More calls, more SOV, more pressure on reps and MD's. And the final desperate act, the Niinja strategy. Oh, adding the Neuro team to "help" out.

Credibility, shattered. Trust, gone.
Reputation,none.

Why? Leaderships failure to execute. Period.
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anonymous said:
In the beginning, when we were all "turtles", the OBU was full of promise and excitement.

From our flashy new brochures to the endless "we are committed to the ophthalmic space" from KK, FO, and PS, we were unstoppable and ready to make a name for ourselves.

We had built trust with our ECP's.
They were excited to see what this unknown entity was all about.

Then the "eyelove child" was launched, Xiidra.

Like a celebration in Hooville on Christmas morning, the band played, love was in the air, and our friend, JA, was going to take us to the promised land with her frank talk about dry eye.

Onward we went into the field. While we faced headwinds from our friends at Allergan, we prevailed.

But not enough. Leadership panicked. Instead of getting out in front of issues, they hid. They went back to the 90's playbook. More calls, more SOV, more pressure on reps and MD's. And the final desperate act, the Niinja strategy. Oh, adding the Neuro team to "help" out.

Credibility, shattered. Trust, gone.
Reputation,none.

Why? Leaderships failure to execute. Period.
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Yes! Spot on!
 






























anonymous said:
In the beginning, when we were all "turtles", the OBU was full of promise and excitement.

From our flashy new brochures to the endless "we are committed to the ophthalmic space" from KK, FO, and PS, we were unstoppable and ready to make a name for ourselves.

We had built trust with our ECP's.
They were excited to see what this unknown entity was all about.

Then the "eyelove child" was launched, Xiidra.

Like a celebration in Hooville on Christmas morning, the band played, love was in the air, and our friend, JA, was going to take us to the promised land with her frank talk about dry eye.

Onward we went into the field. While we faced headwinds from our friends at Allergan, we prevailed.

But not enough. Leadership panicked. Instead of getting out in front of issues, they hid. They went back to the 90's playbook. More calls, more SOV, more pressure on reps and MD's. And the final desperate act, the Niinja strategy. Oh, adding the Neuro team to "help" out.

Credibility, shattered. Trust, gone.
Reputation,none.

Why? Leaderships failure to execute. Period.
Click to expand...

This is very true and the same tune is playing across Shire.
 
























Too bad none of you really work there. You done yet. Why you typeing at McDonalds or some fucking where . In small hick ass town in KS smoking your little foil, while your getting high fantasize about working there and making all this money. NOT LOL
 






anonymous said:
Too bad none of you really work there. You done yet. Why you typeing at McDonalds or some fucking where . In small hick ass town in KS smoking your little foil, while your getting high fantasize about working there and making all this money. NOT LOL
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Lying like a bitch ain't nothing but a two bit hustler and a scam artist.
 


















anonymous said:
I'm assuming the local Allergan rep tried smoking his Restasis samples which blew him brains. Somehow landed on our page with the crazy fake rants, poor thing.
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Speaking of Allergan, they laid off 30 employees today's; the majority of which were hired during their expansion last June. Reason given for layoff: the increasing cost of staying competitive in managed care..
 






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