If "low performing" OBU reps are getting chopped, then about 2/3 of the sales force will be gone.
As a nation, Xiidra numbers have been flat as a pancake for some time now.
When there are no true leaders, panic takes over and that leads to confusion and fear for reps.
Throughout the OBU there is a great deal of anxiety. No communication, secretive and evasive RD's, etc. Bad for business when reps start to break out the resume and start focusing on interviewing.
In one year, the OBU morale and optimism has crashed.
Not bad reps, rudderless and cowardly leadership.