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FDA study asks whether drug names change how consumers, docs view meds

FDA study asks whether drug names change how consumers, docs view meds

Fierce Pharma

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Move me: Emotional appeals motivate doctors more than facts and figures do

Move me: Emotional appeals motivate doctors more than facts and figures do

Fierce Pharma

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Faced with prescriber fears of OxyContin misuse, Purdue sales reps misleadingly played up drug’s safety, documents show

Faced with prescriber fears of OxyContin misuse, Purdue sales reps misleadingly played up drug’s safety, documents show

Stat

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Docs are excited about CAR-T, BTK drugs, survey finds. How can pharma best promote them?

Docs are excited about CAR-T, BTK drugs, survey finds. How can pharma best promote them?

Fierce Pharma

Multiple Myeloma

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Could artificial intelligence replace pharma reps?

Could artificial intelligence replace pharma reps?

Pharmaforum

artificial intelligence

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11-country survey of primary care physicians shows where U.S. is lagging and keeping pace

11-country survey of primary care physicians shows where U.S. is lagging and keeping pace

Stat

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Has Physician Specialty Dispensing Peaked—And Should They Blame PBMs?

Has Physician Specialty Dispensing Peaked—And Should They Blame PBMs?

Drug Channels

specialty pharmacies

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Which asthma biologic do docs prefer? It's not that simple: analyst

Which asthma biologic do docs prefer? It's not that simple: analyst

Fierce Pharma

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Novartis, Merck KGaA and Biogen: Which new MS drug do doctors like best? You might be surprised

Novartis, Merck KGaA and Biogen: Which new MS drug do doctors like best? You might be surprised

Fierce Pharma

multiple sclerosis

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Allergan backs mobile app for breast implant info exchange between patients and plastic surgeons

Allergan backs mobile app for breast implant info exchange between patients and plastic surgeons

Fierce Pharma

breast implants

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We Found Over 700 Doctors Who Were Paid More Than a Million Dollars by Drug and Medical Device Companies

We Found Over 700 Doctors Who Were Paid More Than a Million Dollars by Drug and Medical Device Companies

ProPublica

physician payments

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Nuance & Microsoft Team Up on Conversational AI for Doctors’ Offices

Nuance & Microsoft Team Up on Conversational AI for Doctors’ Offices

Xconomy

Nuance Communications

artificial intelligence

speech recognition

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Veeva acquires Crossix, pairing doctor, patient data and marketing services

Veeva acquires Crossix, pairing doctor, patient data and marketing services

Fierce Pharma

Crossix Solutions

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Does disclosure of pharma payments harm patient trust in doctors?

Does disclosure of pharma payments harm patient trust in doctors?

Biopharma Dive

physician payments

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Biogen taps machine learning to help answer doctors' drug questions

Biogen taps machine learning to help answer doctors' drug questions

Fierce Pharma

machine learning

artificial intelligence

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J&J scores Spravato trial win in high-risk depression. Will doctors and payers buy in?

J&J scores Spravato trial win in high-risk depression. Will doctors and payers buy in?

Fierce Pharma

clinical depression

high-risk depression

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Doctors are more likely to prescribe opioids later in the day — or if appointments run late

Doctors are more likely to prescribe opioids later in the day — or if appointments run late

Stat

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Physician Burnout: Isolation, Loneliness And The Loss Of The American Hospital

Physician Burnout: Isolation, Loneliness And The Loss Of The American Hospital

Forbes

physician burnout

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Pharma shells out $3B to doctors and hospitals—with Roche, Sanofi leading: CMS

Pharma shells out $3B to doctors and hospitals—with Roche, Sanofi leading: CMS

Fierce Pharma

physician payments

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Hey, sales reps. Doctors aren't robots, so give them some love, P&G Health executive says

Hey, sales reps. Doctors aren't robots, so give them some love, P&G Health executive says

Fierce Pharma

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