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Diabesity drugs and their free ‘contract sales force’

Diabesity drugs and their free ‘contract sales force’

Medical Marketing and Media

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Study sheds light on ethics of pharma-patient influencer partnerships

Study sheds light on ethics of pharma-patient influencer partnerships

Medical Marketing and Media

pharma marketing

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AstraZeneca pulls back the corporate curtain to highlight real people and chat complex science

AstraZeneca pulls back the corporate curtain to highlight real people and chat complex science

Endpoints

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New Report Reveals Pharmaceutical Industry Social Media Pioneers

New Report Reveals Pharmaceutical Industry Social Media Pioneers

LBB Online

Bristol Myers Squibb

Boehringer Ingelheim

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More than half of physicians admit to changing perceptions of a drug due to social media

More than half of physicians admit to changing perceptions of a drug due to social media

Fierce Pharma

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‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want

‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want

Medical Marketing and Media

pharma marketing

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Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education

Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education

Endpoints

pharma marketing

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Advertisers are hesitant to join Twitter Blue

Advertisers are hesitant to join Twitter Blue

Medical Marketing and Media

pharma advertising

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Pfizer, ripping up its traditional social media playbook, posts a meme hitting back at disinformation

Pfizer, ripping up its traditional social media playbook, posts a meme hitting back at disinformation

Fierce Pharma

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Eli Lilly tightens access to diabetes drug, frustrating some people with obesity

Eli Lilly tightens access to diabetes drug, frustrating some people with obesity

Stat

type 2 diabetes

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Another Twitter blow to science as Musk ends COVID misinformation policy

Another Twitter blow to science as Musk ends COVID misinformation policy

Pharmaphorum

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Elon Musk, pharma, and the future of Twitter

Elon Musk, pharma, and the future of Twitter

Pharmaphorum

pharma advertising

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Biggest drug companies halted Twitter ad buys after Lilly insulin spoof

Biggest drug companies halted Twitter ad buys after Lilly insulin spoof

Endpoints

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‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente

‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente

Medical Marketing and Media

pharma advertising

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Fake Eli Lilly Twitter account falsely claimed insulin 'free'

Fake Eli Lilly Twitter account falsely claimed insulin 'free'

Indianapolis Star, IN

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FDA Commissioner Robert Califf plans to keep tweeting amid Elon Musk upheaval

FDA Commissioner Robert Califf plans to keep tweeting amid Elon Musk upheaval

Medical Marketing and Media

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Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.

Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.

Medical Marketing and Media

pharma advertising

pharma marketing

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Bayer’s Teach Me How to Gummy TikTok targets older audience

Bayer’s Teach Me How to Gummy TikTok targets older audience

Medical Marketing and Media

DTC advertising

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Physician's viral tweet highlights post-Roe battle over arthritis drug

Physician's viral tweet highlights post-Roe battle over arthritis drug

Beckers Hospital Review

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FDA-led study highlights tradeoffs in drug promotion on social media

FDA-led study highlights tradeoffs in drug promotion on social media

RAPS.org

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