pharma marketing

The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
Medical Marketing and Media
FTC
pharma marketing
deceptive marketing
JNJ
Pfizer
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AbbVie-sponsored docuseries goes beyond the before and after
AbbVie-sponsored docuseries goes beyond the before and after
Medical Marketing and Media
AbbVie
pharma marketing
plastic surgery
aesthetics
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Marketers expected to scrutinize partner contracts post-SVB collapse
Marketers expected to scrutinize partner contracts post-SVB collapse
Medical Marketing and Media
SVB
banking
pharma marketing
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Study sheds light on ethics of pharma-patient influencer partnerships
Study sheds light on ethics of pharma-patient influencer partnerships
Medical Marketing and Media
social media
pharma marketing
patients
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Can ChatGPT revolutionize pharma marketing?
Can ChatGPT revolutionize pharma marketing?
Medical Marketing and Media
pharma marketing
artificial intelligence
ChatGPT
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Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
Xtalks
television ads
pharma marketing
DTC ads
AbbVie
Rinvoq
Dupixent
Sanofi
Regeneron
Skyrizi
Novo Nordisk
Ozempic
Jardiance
Eli Lilly
Boehringer Ingelheim
Rybelsus
Trulicity
Rexulti
Otsuka
Lundbeck
Tremfya
JNJ
Verzenio
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‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
Medical Marketing and Media
pharma marketing
social media
TikTok
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Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education
Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education
Endpoints
Sanofi
social media
TikTok
Instagram
RSV
pharma marketing
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AstraZeneca, Merck go multilingual for prostate cancer push
AstraZeneca, Merck go multilingual for prostate cancer push
Medical Marketing and Media
AstraZeneca
Merck
pharma marketing
prostate cancer
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Novo Nordisk to go slow on Wegovy marketing after getting supply issues in check
Novo Nordisk to go slow on Wegovy marketing after getting supply issues in check
Medical Marketing and Media
Novo Nordisk
obesity
Wegovy
pharma marketing
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‘Diabesity’ marketing set to swell as Novo preps relaunch of weight-loss drug
‘Diabesity’ marketing set to swell as Novo preps relaunch of weight-loss drug
Medical Marketing and Media
Novo Nordisk
pharma marketing
Wegovy
obesity
diabetes
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Pharma marketing legend Sander Flaum dies
Pharma marketing legend Sander Flaum dies
Medical Marketing and Media
pharma marketing
Sander Flaum
Lederle
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Allergan’s DREAM initiative partners with Shutterstock to promote racial equity in aesthetics
Allergan’s DREAM initiative partners with Shutterstock to promote racial equity in aesthetics
Medical Marketing and Media
Allergan
aesthetics
racism
pharma marketing
DREAM initiative
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Half of companies don’t optimize omnichannel physician engagement, study finds
Half of companies don’t optimize omnichannel physician engagement, study finds
Medical Marketing and Media
pharma marketing
omnichannel
physicians
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Two Owners of New Jersey Pharmaceutical Marketing Company Admit Role in $38 Million Compounding Fraud Scheme
Two Owners of New Jersey Pharmaceutical Marketing Company Admit Role in $38 Million Compounding Fraud Scheme
DOJ
pharma marketing
fraud
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GSK survey finds COVID, lack of early HCP conversations hitting lupus patients' care
GSK survey finds COVID, lack of early HCP conversations hitting lupus patients' care
Fierce Pharma
GSK
lupus
Benlysta
patients
COVID-19
pharma marketing
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Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
Medical Marketing and Media
FTC
pharma marketing
digital marketing
surveillance marketing
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Pfizer CEO Bourla stung by UK's pharma marketing regulator over kids' COVID vax claims: report
Pfizer CEO Bourla stung by UK's pharma marketing regulator over kids' COVID vax claims: report
Fierce Pharma
Pfizer
COVID-19
vaccines
UK
Albert Bourla
Pharma CEOs
pharma marketing
regulatory
PMCPA
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Paper reopens debate over drug sampling
Paper reopens debate over drug sampling
Medical Marketing and Media
pharma sales
drug samples
physicians
pharma marketing
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Pharma marketers: Keep oncology HCP messaging short with a compelling brand story, says report
Pharma marketers: Keep oncology HCP messaging short with a compelling brand story, says report
Fierce Pharma
oncology
pharma marketing
ZoomRx
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